When Building a Website is Like Building a House

Not wanting to be guilty of speaking “techie jargon” that the client doesn’t understand, I often use analogies to explain website options and services. While none of my analogies are perfect, I hope they make clearer some of the matters related to websites for most people.

Tract Home or Custom Home?

When selecting a platform for your website, what is more critical for you? Cost vs. Flexibility

If you were having a new home built, there are many approaches you can choose.

A tract home is typically faster to build and less expensive than designing and building a custom-built home. But you will also have less options and flexibility. For example, you can select from perhaps several available floor plans, and choose your paint color and carpeting from the options offered.

In both cases, you can bring whatever furniture (i.e., your website content) you want into each room, but perhaps that gorgeous hardwood table you inherited from your grandparents won’t fit into the tract home’s dining area. In a custom home, you can have the architect design a formal dining room around the dimensions of the table AND that antique rosewood buffet you found that complemented it so nicely. You can even install an elevator to accommodate your aging parent in your custom-designed home.

It is likely you will need to pay substantially more for a custom home, but you can specify pretty much anything you want, as long as it is possible and you have the budget for it.

Of course, just as there are many different tract home developments, there are different website platforms to select from. Each have their own pros and cons, features and functionalities, limitations, and pricing structure.

After learning about your business and website needs, UmeWorks can discuss with you the options that make sense for your specific website and budget, and the options pros and cons for each.

Teeth Cleaning vs. Root Canals

Why It is Important to Maintain Your Website’s Software

Most people don’t enjoy paying for and going for teeth cleanings and oral check-ups. However, keeping your teeth and gums clean and healthy can prevent, or at least reduce the risk of, needing often painful and expensive major dental work such as root canals or gum surgery.

For those who have a WordPress-based website, or any other site that has software version updates, I strongly recommend you invest in regular software maintenance service.

Why? Because just like regular dental check-ups and teeth cleaning, most software updates are preventive health measures for your website.  Most updates are for security protection, bug fixes, and compatibility resolution. Yes, some also include new functionality as well.

Having these updates done regularly prevents potential display and functionality issues, and expensive and lengthy clean up to track down and apply a backlog of software updates from WordPress core files, patches, plugins and theme files.

UmeWorks can provide monthly software maintenance of your WordPress site and Machform script.

Are you a Wallflower at Cocktail Parties?

The Importance of Social Media Engagement

So, you’ve been proudly posting regularly to your Facebook, Instagram and Pinterest accounts. But no one is commenting or Liking your posts.

Why that may be can be a plethora of reasons (too many to cover here), but one of the reasons can be is because you are a wallflower at the cocktail party. Or worst you’re acting like BMOC*-in-your-own-mind and talking about yourself and how great you and your company are every chance you have.

Think of the other party goers’ reaction. Instead, if you introduce them to others you know and talk them up, perhaps they’ll do the same for you. Some of their friends may even come over and ask you to tell them about you.

*Big Man On Campus

I Want Red Marbles

Why You Should Choose Keyword Phrases Per Web Page

If you want some red marbles, which glass would you choose to get them?  The one on the right that contain the most red marbles, of course.

which glass would you choose to get red marbles?

Imagine that a web page is a glass full of marbles. The marbles are the words (and metadata) on that page.

If you are a local auto repair shop in Torrance and you have expertise in hybrid auto repair. You want hybrid car owners in Torrance to find you. Be sure you have a web page (glass) dedicated to hybrid auto repair so those hybrid car owners in Torrance can find you. Be sure to fill the page with the keywords hybrid auto service Torrance (red marbles).

UmeWorks can help you integrate red marbles into each page of your website.

Learn more about on-page SEO, keyword phrases and red marbles.

How to Like a Facebook Page From Another Page

How to Like a Facebook page

As a business owner, do you ever wonder (or want to be reminded) of how you can Like another Facebook Business Page as your page, vs. as an individual? Perhaps you have a partner, a colleague or a member of your business networking group you’d like to help promote. Or perhaps you’d like to ask another business to promote your Facebook Page to help your company get more visibility.

No need to “Google” it – here are the instructions right here:

How to Like a Facebook Page as your Page:

    1. Go to the Page you want to like.
    2. Click below the Page’s cover photo.
    3. Select Like As Your Page.
    4. Select a Page and Submit.

To see a list of all the Pages that your Page has liked, go to your Page and scroll down to Pages liked by this Page in the right column.

To see posts from pages that you’ve liked as your Page, go to your Page and click See Pages Feed in the right column of your Page.

Want help with your website and Internet presence? Contact UmeWorks in Torrance at 323 638-9328 or info@umeworks.com to discuss your website needs.

Six eTools To Increase Your Businesses Visibility

New business owners often come to me for a new website.

Now, don’t get me wrong, of course I’m happy to oblige, but I also want them to know that having a great website by itself is not enough. With over a billion websites in existence*, a business owner cannot just sit back and hope someone finds them.

The good news: there are both offline and online tools you can use to increase your company’s visibility. There are several “eTools”, i.e., online, I recommend.

Sometimes business owners think it is a choice between one or the other. For example, one South Bay real estate broker asked me, “Why do they need a website if I have a Facebook Page?”

We recommend using these six tools together to get the most of the Internet’s reach. Each serve a particular purpose, so its not a matter of which one, but how to use them together effectively. To do that, the first thing is you need to be sure understand who you are targeting and what your messages are.

#1. Have a Great Website – Your website serves as your “home base” where you can let your prospective clients know you can help them solve their problems, and call them to take the next step in engaging with your company. It needs to reflect who you are and represent your business well.

#2. SEO –  Organically Optimize your Website
Drive more traffic to your website with organic SEO, i.e., optimize your web pages with keywords that people would search for to find companies like yours, in your geography if you deal with local business. Links from other quality websites to yours are also important in search engine algorithms. Blogging is a great way to keep your SEO juice flowing with keyword reach, unique, useful and engaging posts on a regular basis.

#3 Paid Advertising – Kick it up a notch with online paid advertisements such as Google AdWords and Facebook Ads. Drive more traffic directly to your website. This will enable prospects to self-select themselves. You can determine the demographics and geo targeting of who you want your ad to be seen by.

#4 Strong Landing Pages are important follow-through for your Paid Ads. Be sure the web page your ad is linked to provides the information visitors are expecting after clicking on your ad – do not direct them to a generic page or home page where they don’t find the specific information you highlighted in the ad. There should also be a CTA (call-to-action) on the landing page, inviting the visitor to take the next step to solve their problem.

#5. Email Marketing is a great way to stay connected and drive visitors back to your website. Include an opt-in form on your website and invite visitors to add themselves to your email list. Be sure to provide a way for the user to unsubscribe whenever they wish, and let them know they can do that upfront so they won’t fear being locked in. Sent out information related to the content on the web pages and blog posts they visited.

#6. Social Media – Let’s “face” it… most of the world’s population is using at least one social media platform. Know which one your prospects live in so know which you should spend energy and resources are. But a Facebook page does not replace a website. The timeline content is transitory. Can you imagine posting information on your services to only have it disappear in a week?

Post engaging content and build your community. Answer questions. Help out. Include links back to your website to drive back to your site, e.g., blog post pages, but don’t oversell. You will lose followers if you are constantly asking them to buy something

Use these etools together to get your message out about your business and reap the benefits. Best wishes!

Want help implementing? Contact UmeWorks at 323 638-9328.

*Per Quora