How Do I Get My Website on the First Page of Google?

“How do I SEO my website?” is a question I hear a lot.

First, what is SEO? Search engine optimization is defined by Google as, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Further, Google states, “the key to getting more traffic lies in integrating content with search engine optimization and social media marketing.”

While Google Search Engine does not share its algorithm, but there are many things you or your webmaster can do to help your website’s Search Engine Ranking Position (SERP). Google is basically try to serve up websites that are relevant and useful in response to the user’s search query.  So the methods we recommend you do are in response to Google’s objective so you can swoop in and save the day for your website’s SERP.

the 3 SEO super powers

Meet the  Super Hero of On-Page Organic SEO

Do you wonder what you can do to help your website get found on the Internet without paying thousands of dollars for paid ad campaigns? Super Hero Organic SEO is here to save the day. She has magic powers to share to help your website achieve higher rankings.

SEO Super Power 1: Unique, Compelling Content

Write unique compelling content about your products or services and what makes your business special. Or actually better put is, describe the problem your potential client has, and how your offering can help them solve it.  Do NOT copy someone else’s words – Google will see that this is lifted and not value this page. Your site’s SERP may be penalized with too many pages detected with unoriginal content. To get the most from this Super Power:

Keep It Fresh: Add new content consistently; fresh content is better ranked than old, stale content

For example, if you have two websites that are identical or similar, continually add some more content on their site on a consistent regular basis that is custom, unique content, not copied from someone else. Don’t leave it the way it was published from day one; the updated site will continue to rise in at search engine ranking, while the stagnant site’s SERP will decrease.

This is why many website include blogs which makes it easy to continually add new content that is keyword rich. You may consider enhancing your blogs with images videos or audios. This increases the likelihood that humans will read it too.

» Learn more about using your website content for Inbound Marketing to attract new clients.

SEO Super Power 2: Keyword Phrases

Use keyword phrases relevant to the web page you are optimizing, remembering to select from your potential customer’s perspective and how they would search to find a business, product or service like yours, such as” website designers near me.” Remember that many searches are now done with voice versus typing. Place keyword phrases in the page where ever sensible, such as in the following:

  • Heading tags – these are section titles and considered more important than paragraph text, so including keywords are helpful here.
  • Front load – first sentence in first paragraph
  • Image filenames – instead of using image1.jpg, you can use a name that is relevant to image using keywords, whenever appropriate, e.g., dog-flea-spray.jpg;
  • Image Alt tags – use brief description of image, using keywords whenever appropriate
  • Meta title – which is 60 characters or less that describes what that page is about, again using keywords and Geo tags.
  • Meta Descriptionaccording to Google’s blog, there is no limit to the number of characters allowed. However, if pulled into the snippet that appears below the page title in search results (which may be different on mobile vs. desktop), it may be truncated to 155-160 characters.  It should be a short blurb containing keywords as possible, but be enticing so that a reader is encouraged to visit the web page.
    Google search results snippet
  • Meta title, title and description should be unique for each page. They should be specific to what the content is on that particular page. If you don’t update your own website, check with your webmaster to be sure this is being done.

Optimize each web page for its specific, pertinent keyword phrases. Don’t try to optimize the entire website on each page.

choose and optimize each web page with relevant keyword phrases for SEO

For example, you are selling marbles, it’s fine to have your home page optimized for keyword phrases about assorted marbles. But if someone is specifically looking for RED MARBLES, have a web page optimized for “red marbles” so this web page is served up by search engine results. The white marbles represent other words on the page that support the keyword phrases. Perhaps, how red marbles are used or are the favorite of top marble shooters.

A more realistic example could a pet store. The owner may choose to have a particular web page in their website optimized for “dog flea control products.”  The keyword phrase for this specific page should be about your “dog flea control products”, not about “pet store”.  This web page can help their pet store attract itchy dog owners in the summer months.

WARNING: Stay away from the Dark Side, i.e., the old world practice in a galaxy long, long ago of keyword stuffing; that is putting keywords in just to put them there, as bullets or try to hide with colors that match your page background. Search engines are onto this and your page ranking may actually be punished for this. Using our metaphor above, the right glass does not have ONLY red marbles in it, i.e., does not just repeat the keyword phrases over and over, “dog flea control products dog flea control products dog flea control products dog flea control products.”

SEO Super Power 3: Incoming Links

You can also improve your website’s SEO by taking action outside of your own website. Claim your listings and add website’s URL address on business citations or online business listings such as manta.com Merchant Circle, Yellow Pages.com etc. Learn more about incoming links in our articles: why you should care about backlinks and what to know about backlinks.

Another way to increase incoming links is to build relationships with influencers and/or bloggers in your industry and niche. If you have a relationship with reputable, high-authority site owners, perhaps they would do an article about you and your company’s products and link to your site and create an inline context link. You could offer a free sample for them to try and review.

Another Dark Side WARNING: Do not confuse this with paid farm links sites which can damage your  website’s reputation.

So use these three SEO Super Powers to land your website on Google’s first page!

Want help with your website and Internet presence?  Contact UmeWorks in Torrance at 323 638-9328 or info@umeworks.com to discuss your website needs.

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4 Reasons to Add an SSL Certificate to Your Website Now

We’ve always installed SSLs for clients with websites accepting online payments.  We did not necessarily recommend SSLs for non-ecommerce sites.  This is not the case any more.

Do you I reallly need an SSL Certificate? How will it benefit my online business? These are some of the questions you might be asking yourself.

It turns out you need an SSL for your website more than ever.

SSL (Secure Socket Layer) is a technology that encrypts connections between an Internet browser (and other “client” devices) and a web server so that hackers can’t intercept sent data. When used in an http connection, the connection becomes https (secure https), the “S” being a sign that your site has an SSL Certificate. For example, https://umeworks.com (secured) vs. http://umeworks.com (not secured).

If the connection between your computers and your server isn’t secured, hackers can use specialized tools to intercept the data on transit, e.g., use it to access consumers’ bank accounts.

So, the number one reason to use SSL is to protect sensitive information being sent across the internet. The SSL technology does this by encrypting all data before it is sent. This way, even if somebody intercepts it along the way, they cannot make use of it because the encrypted information will only be readable to the server it is being sent to.

However, even non-ecommerce sites should use SSL Certificates because of recent changes.  Small businesses can benefit in using SSL four ways:

  • It’s important for trust

Web browsers such as Firefox are currently giving visual cues to help users determine whether or not a website is using SSL. For a secure https site, there will be a green padlock right at the beginning of your URL. In some cases, the entire URL bar may be colored green – all of these aimed at telling the user that your site is safe. HTTP sites don’t have the green padlocks. For a business, these cues can have a big impact on user trust.

  • Chrome has taken it one step further

While other browsers just display the green padlock, the new version of Google Chrome which was released at the end of January is blatantly warning users against visiting insecure sites. Just before your URL, there will be a “Not Secure” warning which could deter users from visiting your site. Google has said that at a later stage, they will in addition to the “Not Secure” warning place a danger sign next to your URL to further advice users against visiting your site.

  • Google Search Engine is giving a ranking boost to HTTPS sites

Actually, this started back in mid 2014 when Google announced that having a 2048-bit key certificate on your site will give you a minor ranking boost. At that time, Google said that SSL Certificates would have only a small impact on search results. But in their renewed efforts to make the web a safer place, the company has made SSL a permanent ranking factor and has mentioned being open to giving it more weight than other signals.

  • SSL Certificates are no longer expensive

Initially a barrier to acquiring the technology, SSL prices are now within reach for small businesses. GeoTrust, for example, offers a number of SSL certificates, including the Quick SSL Premium which goes at just $149/year. Thawte also has a low priced offer, the Thawte SSL, which is priced at $149/year. Pricing depends on several factors including brand, warrant and encryption levels. Many hosting providers offer SSLs you can purchase from within your control panel; some for less than $100/year.  So, installing an SSL certificate on your website via your current hosting company may be inexpensive and the fastest way. You can now acquire SSL Certificates free with LetsEncrypt.com, a service run for the public’s benefit by Internet Security Research Group.

Check to see if your hosting company support Free SSLs

Summary

For these reasons, if you don’t have SSL already, you need to make it a priority. It will be of immeasurable benefit to both your business and your customers.

Need help? UmeWorks can install your SSL for a nominal fee. Contact Us