The Cost of Website Maintenance
Congratulations! You’re glad your beautiful website is built. You’re done, right? Well, not quite…. Website owners need to be aware that building their website is only the first part of the process – regular maintenance and updates are as important in keeping your site healthy and effective.
There are two main types of website maintenance:
- The first type is updating your website content.
- The second type is maintaining the integrity of the website software and programming code. These are what allow your website to display and function.
Just as with most equipment and appliances we use, and especially those that run with software, regular maintenance is required to keep websites running optimally. Software updates to plugins, extensions, and your website framework are needed to reduce bugs and hacking.
How Much Does It Cost You NOT to Maintain Your Website?
You can choose not to do either type of website maintenance, but this is not recommended in both cases because:
- Your Search Engine Ranking Position (SERP) can be hurt if you do not update/supplement your content on a consistent basis. Search engines will view your website content as stale, and bias towards websites with fresh, unique content, will serve them up in response to keywords searched.In addition, you need to provide users a reason, i.e., new, valuable content, to return to your website.
- Some individuals who opted NOT to keep current with their software updates have come to me for help after their website was no longer displaying properly or was hacked. Most often, more time was spent repairing these websites than regular maintenance would have taken. In some cases, older software updates were no longer available, and the website had to be rebuilt completely with fresh software.
Content Update Maintenance Options
This post-publication choice should be discussed before the website project commences as this can determine the best method/platform on which to build your website.
Option 1: If your website will have frequent content updates and your business has sufficient in-house staff, having a website built on a Content Management System (CMS) is the best option for businesses with non-coders. Your team will be trained on how to make at-will basic website content updates
Option 2: If content updates will be infrequent or your business does not have the bandwidth to make content updates, then outsourcing your content updates to a website firm may be your best option. UmeWorks offers this service and will make content updates to your website per your requests, and bill those at our hourly rate.
Website Software Maintenance Options
Option 1: You can opt to perform the maintenance yourself, depending on your:
- Technical capability
- Time available
Option 2: You can opt to outsource maintenance to a website firm so you can concentrate your efforts on what you do best – building your business and providing service to your clients. UmeWorks offers maintenance service and will check for software update availability, make updates as needed, troubleshoot and resolve compatibility issues at least once per month. You may also opt for updates-as-released maintenance to minimize vulnerability. These services are billed at our hourly rate.
Related Services: Site Security
Recommended services are site monitoring, malware removal and hack response. There are firms that specialize in this such as Sucuri.* You can either manage your account, or hire UmeWorks to respond to alerts for our website on your behalf.
What if you opted not to use this security monitoring service, but your website gets hacked? Sucuri also offers immediate help for hacked site, with various response time price points.
*Disclosure: UmeWorks is an affiliate of Sucuri and may receive compensation for referrals to them from this website.