The Importance of your Website’s About Page

You spend countless hours learning about the customers you are trying to reach with your website. The odds are pretty good that potential customers are going to make an effort to get to know about you as well before making any buying decisions. This is why the importance of your website about page cannot be understated.

Here are three reasons why you need the proper emphasis on this critical part of your web presence.

1. Build Understanding

Online consumers are just as interested in “who” you are as they are in “what” you are selling. Your “About” page is the key set of information that must tie this altogether in a clear and concise way. Attention spans are short, less than 8 seconds, so you need a clever combination of images and information to capture their minds and win over their hearts. Peel back the layer of corporate speak and let them see who you really are as a company. They need to feel that your company truly understands their needs. Once they understand what your company is all about, it will raise their level of comfort with your products and services.

2. Build Credibility

The Internet is littered with scammers and “fly-by-night” websites that promise greatness and all too often fail to deliver. This has created a new generation of online customer that is both more demanding and more scrutinizing than their predecessors. Your “About” page must build a foundation of trust between you and your customers. Clearly lay out the products and services you provide and tell your story of why you are passionate to deliver them. Most consumers will base their final buying decisions based on their comfort level with your credibility.

3. Build Connections

Once you capture their attention and build trust, you need to build the connection with a call to action. Many “About” pages provide excellent information but offer no way to take the next step in building a lasting relationship. Provide contact information and links to your online store. Give your new online acquaintance easy ways to make a long lasting relationship with you and your brand.

Telling Your Story Builds Trust

The “About” page is all about telling your story. It should be succinct and compelling like your elevator pitch, but your story should also convey your values and commitment.  Teddy Roosevelt said, “People don’t care how much you know until they know how much you care.”

Let us help you tell your story and what you care about. Using our digital marketing experience, we can guide you along the path to build understanding, credibility and connections with your digital customers.

Contact UmeWorks now at (323) 638-9328 to set up an initial telephone consultation.

How to Like a Facebook Page From Another Page

How to Like a Facebook page

As a business owner, do you ever wonder (or want to be reminded) of how you can Like another Facebook Business Page as your page, vs. as an individual? Perhaps you have a partner, a colleague or a member of your business networking group you’d like to help promote. Or perhaps you’d like to ask another business to promote your Facebook Page to help your company get more visibility.

No need to “Google” it – here are the instructions right here:

How to Like a Facebook Page as your Page:

    1. Go to the Page you want to like.
    2. Click below the Page’s cover photo.
    3. Select Like As Your Page.
    4. Select a Page and Submit.

To see a list of all the Pages that your Page has liked, go to your Page and scroll down to Pages liked by this Page in the right column.

To see posts from pages that you’ve liked as your Page, go to your Page and click See Pages Feed in the right column of your Page.

Want help with your website and Internet presence? Contact UmeWorks in Torrance at 323 638-9328 or info@umeworks.com to discuss your website needs.

Why Having a Child Theme is Important for Your WordPress Website

You and your website designer have finally selected the WordPress theme (from the thousands that are available) that you feel is the best fit for your website. However, it’s not completely matching your vision and you want to make adjustments to the design. This is where using a child theme comes in.

It’s important to understand what a child theme is and its relationship to the original, or “parent” theme. The parent theme is “a complete theme which includes all of the required WordPress template files and assets for the theme to work.” The child theme inherits the look and functionality of the parent theme but can be used to modify any part of the theme without touching the parent’s core files and assets. The child theme overwrites specific assets of the parent theme, while maintaining the rest from the parent.

Benefits of Child Themes:

  • Allows you to easily reproduce or move your modifications
  • Keeps your customizations separate from parent theme functions
  • Parent themes can be updated without deleting your modifications
  • Save on development time as you are not starting from scratch

Although it may initially feel a bit intimidating, it is not that difficult to create a child theme in WordPress. There are three main steps to set up a child theme:

  1. Create a theme folder in your wp-content/themes folder.
  2. Create a stylesheet that you will put in that child theme folder that designates the parent theme stylesheet.
  3. Enqueue stylesheet by creating a functions.php file for your child theme and include the enqueue PHP script.

For the full instructions on how to do this, visit the WordPress theme handbook page.

You should avoid making changes directly to the parent theme files, as your customizations will be lost once the theme is updated. Some people will then skip theme updates in order to avoid this, but it is not advisable to do so; the updates may include important bug fixes and new features and skipping them could result in security and compatibility problems.

For Website Owners, your Key Take-Away is this:

Before you engage a new website designer, be sure s/he understands the importance of Child Themes, and plans to implement one on your new WordPress website to prevent problems and unnecessary work maintaining your site in the future.

UmeWorks has built many WordPress websites and implements child themes as part of our usual practice. If you want an experienced website designer and developer, schedule a free initial phone consultation with UmeWorks to discuss your website needs.

Contact UmeWorks Today

How Much Does it Cost to Maintain a Website?

The Cost of Website Maintenance

Congratulations! You’re glad your beautiful website is built. You’re done, right? Well, not quite…. Website owners need to be aware that building their website is only the first part of the process – regular maintenance and updates are as important in keeping your site healthy and effective.

There are two main types of website maintenance:

  1. The first type is updating your website content.
  2. The second type is maintaining the integrity of the website software and programming code. These are what allow your website to display and function.

Just as with most equipment and appliances we use, and especially those that run with software, regular maintenance is required to keep websites running optimally. Software updates to plugins, extensions, and your website framework are needed to reduce bugs and hacking.

How Much Does It Cost You NOT to Maintain Your Website?

You can choose not to do either type of website maintenance, but this is not recommended in both cases because:

  1. Your Search Engine Ranking Position (SERP) can be hurt if you do not update/supplement your content on a consistent basis. Search engines will view your website content as stale, and bias towards websites with fresh, unique content, will serve them up in response to keywords searched.In addition, you need to provide users a reason, i.e., new, valuable content, to return to your website.
  2. Some individuals who opted NOT to keep current with their software updates have come to me for help after their website was no longer displaying properly or was hacked. Most often, more time was spent repairing these websites than regular maintenance would have taken. In some cases, older software updates were no longer available, and the website had to be rebuilt completely with fresh software.

Content Update Maintenance Options

This post-publication choice should be discussed before the website project commences as this can determine the best method/platform on which to build your website.

Option 1: If your website will have frequent content updates and your business has sufficient in-house staff, having a website built on a Content Management System (CMS) is the best option for businesses with non-coders. Your team will be trained on how to make at-will basic website content updates

Option 2: If content updates will be infrequent or your business does not have the bandwidth to make content updates, then outsourcing your content updates to a website firm may be your best option. UmeWorks offers this service and will make content updates to your website per your requests, and bill those at our hourly rate.

Website Software Maintenance Options

Option 1: You can opt to perform the maintenance yourself, depending on your:

  • Technical capability
  • Time available
  • Priorities
  • Budget

Option 2: You can opt to outsource maintenance to a website firm so you can concentrate your efforts on what you do best – building your business and providing service to your clients. UmeWorks offers maintenance service and will check for software update availability, make updates as needed, troubleshoot and resolve compatibility issues at least once per month. You may also opt for updates-as-released maintenance to minimize vulnerability. These services are billed at our hourly rate.

Related Services: Site Security

Recommended services are site monitoring, malware removal and hack response. There are firms that specialize in this such as Sucuri.* You can either manage your account, or hire UmeWorks to respond to alerts for our website on your behalf.

What if you opted not to use this security monitoring service, but your website gets hacked? Sucuri also offers immediate help for hacked site, with various response time price points.

*Disclosure: UmeWorks is an affiliate of Sucuri and may receive compensation for referrals to them from this website.

Eight Questions for Planning a Great Website

Whether you are hiring a website designer or using a DIY tool, it is worthwhile for you to spend some time thinking about what you want from your website. Here are eight questions to ask yourself before embarking on a new website launch. Knowing the answers to these questions are the right steps to planning a great website. It will also allow your website designer to provide you a more accurate estimate and avoid unexpected expenses for mid-stream changes and rework.

  1. Who is your audience? Think of the demographics of who you are trying to attract. Do you have more than one target audience? Is there a specific geography your business caters to?
  2. What “feel” do you want your website to engender to make site visitors want to stay on your site? Should it be professional? Humorous? Fun? Kid-friendly? Goth? Scary? Dope? You may wonder about why someone would select one of those, but, what if you are a thriller writer? Comedian? Lawyer? Pre-school? Skateboard manufacturer?
  3. What do you want your website to do for your business? Get more leads? Provide affirmation of your credibility and expertise? Showcase example of your work? Sell online?
  4. Keeping the answer to the question above in mind, what content do you want to include on your site?
  5. Then, how to you want the content organized so it logical and easy to find? That is, what will your website’s page structure be? For example, a simple website might look like this:
    • Home Page
    • About
    • Services/Products
    • Samples
    • FAQs
    • Newsletter Sign-Up form
    • Contact Us
    • Privacy Policy
    • Terms and Conditions
  6. What are the most important messages a visitor should be aware of immediately? What do you want visitors to do when on your website, i.e., what is your call-to-action (CTA)? These items should be included on your website’s Home Page.
  7. Other than images and words, is there any “functionality” your website should include? Perhaps
    • Sell products online
    • Pay for services online
    • Opt-in sign up form for your newsletter
    • Buy Now
    • Register Now
    • Contact You
    • Facebook or Instagram Feed
  8. Once your website is published, how often do you expect to change your content? Do you wish to do this yourself, or hire a professional so you can concentrate on your core competencies?

Answer these questions, and you’re at a great start for a successful new website. A strong website designer will discuss your answers, probe to understand more, and make suggestions that help you build a site that helps to support your business goals.

Ready to get started? Request an estimate from UmeWorks for your new website!

We strive to deliver more than a website. Our goal is to to be a partner in your business success.