How to Choose a Website Designer

Looking for a website designer to help with your business website? A quick search on Google and recommendations from friends will present many options, leaving you spoiled for choice. With many professionals to choose from, how do you find the right one? Well, the following are some tips on how to choose a website designer in Torrance:

  1. Find a designer who can help you achieve the goal of your website
    You need to compare several designers to assess their unique offerings. After being impressed by their sample websites and service offerings, you want to be confident that they have the expertise to design a website that will help you accomplish your specific business goals.
    The best way to know for sure that the seemingly impressive designers are not a one-trick pony is to contact them directly and set up an initial consultation call. Be sure to explain what the goal of your website is so that they can tell you if they can get the job done, and what your budget is. Pay attention to their responses and decide if they seem knowledgeable and are reassuring enough.
  2. Ask relevant questions
    You want to be on the same page with the designer when it comes to what to expect. The following are the important questions to ask the designer to see if they can help meet your goal:

    • Do you use templates or build custom websites?
    • What is the communication process during the project?
    • What are the expectations and requirements for both parties?
    • Will the website be coded for responsive design?
    • How many rounds of edits and revisions I’m I allowed?
    • What support do you offer after the website goes live?
    • What SEO will you do for the website?
    • Do you offer online marketing services?
    • How do you structure your charges?
    • Can you provide references or a list of websites that you have designed previously?
    • Can you help with copywriting for the website?
  3. Check for qualities of a good web designer
    There are certain traits of a great website designer to look out for. For instance, a good designer should be knowledgeable, able to adapt and integrate, have proactive behavior, and have excellent communication and listening skills, among other traits. When asking prospective web designers the above questions, be sure to score each designer on a scale from 1-10 based on the following:

    • Did they appear credible, professional and knowledgeable?
    • Did they ask the right questions or have a methodology to assess your specific needs?
    • Did they demonstrate a thorough understanding of your business needs and objectives?
    • Did they communicate clearly?
    • Are they prompt with feedback to your questions?
    • Did they offer unique and innovative ideas and solutions?

You obviously want to choose the best website designer in Torrance. You can never go wrong by choosing UmeWorks. We are a professional, credible and reliable website design company that gets the job done right the first time. Besides web designing, we offer a wide range of services, including copy writing, content marketing, logo design and graphic design.

Download a free copy of our interview form that will help you compare different website design companies and choose the right designer to help you accomplish your business website goals.

Ready to get started? Request a quote from UmeWorks today!

What are the Basics for a Website for Manufacturing and Industrial Companies?

In the twentieth century, production was a roller coaster, with the vast majority of manufacturers and industrial companies coming out on top of their game. It actually didn’t take much to win customers over. Directories, word-of-mouth and direct mailings were enough to do the trick. Fast forward to the 21st Century, a large part of the B2B buying process is being accomplished anonymously online.

What does this mean to manufacturers and industrial companies? Well, it simply means that a website is a must-have marketing and sales tool if they want to attract more customers and increase revenue. So, whether you are a custom manufacturer, industrial distributor or an OEM, you should have a company website, if you don’t have one already. If you’re wondering how to go about it, the following tips for designing a website for manufacturing and industrial companies in Torrance will help you get started:

  1. Determine your Marketing Goals
    Firstly, you need to establish why you’re creating, redesigning or upgrading your website in the first place. Is it to increase website traffic, increase qualified leads, increase conversion rate, or enhance product awareness? Be sure to identify measurable, achievable outcomes that will lead to your business’ bottom line.

    After identifying your marketing goals, you should then communicate your marketing goals to your in-house team or choose a website designer. Whoever that you delegate the task to, be sure that they have the expertise needed to build a website for manufacturing and industrial companies that will help you achieve your marketing goals.

  2. Identify your Unique Selling Proposition
    Not creating a Unique Selling Proposition (USP) is one of the most common mistakes that manufacturers and industrial companies usually make. If you’re a new business, chances are that your visitors don’t know what your business is all about.

    So, even before you start crafting your website content, you should identify your USP that will convince potential buyers to stay on your page and buy from you. After identifying your USP, ensure that it’s consistent across your entire website. Remember to create content specifically for your buyer personas.

  3. Optimize your Website for Search Engines
    What does it matter what your Unique Selling Proposition is if buyers don’t get to find your website in the first place? What you want is for your website to be easily found by prospective customers. The key to your website being found is to create content that is relevant and helpful to your visitors when they have a goal they want to achieve or a problem they want to solve.

    To optimize your website for search, you need to use terms (keywords) that your buyers are most likely to use when searching for your products online. So, be sure to determine the kind of content you need to provide so that online buyers can easily find your website on search engines.

Want to find out more about the basics for a website for manufacturing and industrial companies? UmeWorks can implement the best website solution to help you position your company for further success.

Give us a call at 323 638-9328 or email info@umeworks.com today to tell us about the goals you want to achieve with your website and we will help you every step of the way.

First things first: How to start selling online

So, you have a great new product. Yours is special. Yours is unique.

It can help many people: (check boxes below)
___ be successful
___ be happy
___ feel beautiful
___ spend more time with their family and friends
___ work more efficiently
___ become a Guardian of the Milky Way Galaxy
___ other: fill in the blank ________________________

But sadly, you have a stack of boxes sitting in your ex-roommate’s bedroom. You’re relying on your BFFs to tell their BFFs about your widget; then drive over and sell them the inventory from the trunk of your car; and then ask them for cash or to Venmo you.

You want an online store, but don’t know how to get started. You’re a product maker, not a website maker.

Here’s how you can get started selling online:

    1. Decide on your budget. It’s best for all to know that upfront, so we’re not pricing an Amazon-look-alike site when you can only afford a simple buy now one-page website.
    2. Who is your target market? Who would most benefit from your product?
    3. Understand how your product benefits your customer. NOT a list of features.
    4. What would those folks in your target market search for online to find a product like yours?
    5. What does success look like to you? Do you want to sell one widget a month? Do you need to sell 1,000 widget a month just to break even?
    6. Take some awesome pictures or how-to or testimonial videos of your product. Depending on your budget and product, you can hire a professional or take your own. There are some inexpensive light boxes available now, or even some DIY YouTube videos on how to build your own. Stuck? Ask us for referrals.

UmeWorks can help you set up your online store.

  1. Set up a free initial consultation call with us.
    Don’t worry you don’t know everything your website needs. Review the How to Get Started items above, and then let’s talk. It’s our job to ask you the questions about your business and product to figure out how we can build an ecommerce website for your needs within your budget including:

    • SEO’ing your website
    • Capturing leads online
  2. We build your ecommerce site.
  3. We work with you to create an online marketing strategy.
  4. You sell!
  5. You empty that spare bedroom.
  6. Time to refill it!

READY? Set up a free initial consultation with UmeWorks now.

Why is it important to keep your website updated?

Bill Gates wrote an essay titled “Content Is King” back in 1996, and more than two decades later, the 3-lettered title is still the most popular maxim in the digital marketing world. To ensure that this famous marketing catchphrase better suits the present moment, it has been modified to emphasize the critical need for fresh content above all else. Today, “Fresh Content Is King”, which means that you need to keep your website updated if you want to stand out from the competition.

Why Fresh Content is Important to a Website’s Search Engine Rankings

All search engines rely on webcrawlers (a.k.a. robots or bots) to identify and index content that’s to be included in search results. The webcrawlers index websites based upon various algorithmic factors, including how frequently a website is updated.

Websites that don’t have updates of any kind are viewed by search engines as “dead” entities that have no life and nothing new to offer. So, such websites are ranked lowly on search engines. Being ranked low is something that you wouldn’t want for your website.

As you keep your website updated with new articles, images and videos, the more frequently webcrawlers will notice each new activity you make and report to their respective search engines. When search engines take note of your regular updates, your website will have the opportunity to attain higher rankings based on the content you provide.

It’s a well-known fact that a site’s search engine ranking has a huge impact on the number of visitors and potential customers it attracts. By earning a high ranking, your site’s prominence is highly likely to improve among visitors and potential customers.

How to Clean Content to Keep your Website Updated

Since search engines like to reward websites that are continually updated by ranking them highly, “cleaning” up your website is certainly a good idea. The process of cleaning up your website may involve:

  • Removing outdated and irrelevant posts and replacing them with fresh, relevant content.
  • Removing service pages for services your company no longer offers and replacing them with new service pages that you company currently offers.
  • Removing old photos that are no longer in use and replacing them with new ones.
  • Removing old bios and profiles of former employees and replacing them with those of new employees.
  • Removing broken links and replacing them with working outbound links.

Cleaning up your website can be an intricate task, but it’s all worth it. When you keep your website updated, you’ll not only breathe new life into it, but you’ll also improve its search engine ranking, attract more potential customers, and ultimately boost your sales.

Want help with your website and Internet presence?  Contact UmeWorks in Torrance at 323 638-9328 or info@umeworks.com to discuss your website needs.

Request a Free Website Evaluation

The Importance of your Website’s About Page

You spend countless hours learning about the customers you are trying to reach with your website. The odds are pretty good that potential customers are going to make an effort to get to know about you as well before making any buying decisions. This is why the importance of your website about page cannot be understated.

Here are three reasons why you need the proper emphasis on this critical part of your web presence.

1. Build Understanding

Online consumers are just as interested in “who” you are as they are in “what” you are selling. Your “About” page is the key set of information that must tie this altogether in a clear and concise way. Attention spans are short, less than 8 seconds, so you need a clever combination of images and information to capture their minds and win over their hearts. Peel back the layer of corporate speak and let them see who you really are as a company. They need to feel that your company truly understands their needs. Once they understand what your company is all about, it will raise their level of comfort with your products and services.

2. Build Credibility

The Internet is littered with scammers and “fly-by-night” websites that promise greatness and all too often fail to deliver. This has created a new generation of online customer that is both more demanding and more scrutinizing than their predecessors. Your “About” page must build a foundation of trust between you and your customers. Clearly lay out the products and services you provide and tell your story of why you are passionate to deliver them. Most consumers will base their final buying decisions based on their comfort level with your credibility.

3. Build Connections

Once you capture their attention and build trust, you need to build the connection with a call to action. Many “About” pages provide excellent information but offer no way to take the next step in building a lasting relationship. Provide contact information and links to your online store. Give your new online acquaintance easy ways to make a long lasting relationship with you and your brand.

Telling Your Story Builds Trust

The “About” page is all about telling your story. It should be succinct and compelling like your elevator pitch, but your story should also convey your values and commitment.  Teddy Roosevelt said, “People don’t care how much you know until they know how much you care.”

Let us help you tell your story and what you care about. Using our digital marketing experience, we can guide you along the path to build understanding, credibility and connections with your digital customers.

Contact UmeWorks now at (323) 638-9328 to set up an initial telephone consultation.