Tips to Increase eCommerce Traffic to your Website

Ways to increase ecommerce traffic are boundless, but the most productive are the ones that bring qualified leads. You want visitors who are interested in your business and are likely to become buying customers.

Of course, using paid ads is a long-time, tried and true method. This post explains five other ways to increase ecommerce traffic and drive conversions in your online store.

Start Your Blog

One way to increase ecommerce traffic is by adding a blog to your site and creating engaging content optimized for search engines. Focus on topics on your niche and be sure to include keywords related to your business. Embed links to specific webpages on your ecommerce site where you would like the reader to take action.

You don’t have to be an expert writer. A website content writer can help you develop high-quality pieces that will rank in search engine result pages. A 2019 report showed that 60 percent of consumers find blogs the most valuable resources in the early stages of buying.

Consider Guest Blogging

While blogging is ideal for lead generation, maintaining a blog can be time-consuming and expensive for small businesses. But did you know that you can increase ecommerce traffic by posting content on someone else’s blog?

If you choose guest blogging, be sure to write for a high-authority blog with a massive following. Include a link to your site to direct the readers to your business. Backlinks not only increase ecommerce traffic but also contribute to search engine optimization (SEO).

Grow Your Email Lists

When someone browses your online store, you hope that they will purchase something. However, only a small fraction of prospects will buy on their first visit. An excellent way to increase ecommerce traffic and keep contact with prospects is by building customer lists.

Create an email subscription request button or a pop-up message on your landing page and on your blog post pages. Consider anyone who opts in as a lead and segment your email list to put customers with similar interests in the same groups.

Target each cluster with customized emails to ensure your messages are relevant. Focus on providing useful information and not continually selling. 96% stated in a survey that B2B vendors could improve the quality of content by curbing the sales messages. Emails that nurture the relationship by providing continued value is an excellent way to build truth, and then lead to increased ecommerce traffic and conversions. According to data, every dollar spent in email marketing can return $42.

Optimize the Site for Mobile

It is no secret that mobile device usage is higher than desktops use. According to StatCounter, the market share for mobiles and tablets in 2020 was over 53 percent against desktops at 46.39 percent.

The scenario is the same in the online space. Mobile devices produce the most web traffic today. Therefore, optimizing your site for mobile users is crucial to increase ecommerce traffic.

Consider a responsive website design to make your ecommerce site more mobile-friendly. Compress your images for faster loading, use large fonts, and decongest your webpages to improve customer experience. A website that’s cumbersome to navigate with a smartphone repels mobile users.

Work with Influencers

An influencer in marketing is someone who can guide the buying decisions of consumers. You can increase ecommerce traffic by getting an influential person like a celebrity to endorse your brand. Does it mean you cannot benefit from influencer marketing if you cannot afford a superstar to campaign for their brand?

Not necessarily. Reach out to influential bloggers and vloggers and propose to work with them. If you sell sneakers, for instance, you can search ‘top sneaker blogs’ on Google to find the leading blogs and magazines. See if they can include links to your webpages for relevant content.

Another way to increase ecommerce traffic is to interview influencers and feature podcasts on your site. The influencer may post it on their online channels, effectively bringing more visitors to your ecommerce site.

Are You Stuck?

If you aren’t sure how best to increase ecommerce traffic in your business, UmeWorks can help. We can build you a dependable digital marketing strategy to boost traffic and conversions on your business website.

If you would like to receive marketing and website tips like this automatically in your email inbox, sign up for UmeWorks’ email list here.

Getting Your Business through the Coronavirus Crisis

Working from home, self-quarantine, and canceling events may help mitigate the COVID-19 crisis and protect your employees from the deadly virus. However, social distancing also threatens to devastate businesses.

As the coronavirus (COVID-19) global crisis spreads to new epicenters in the U.S. and Europe, businesses are scrambling to mobilize responses. The outbreak continues to create health risks to employees and significant financial risks to businesses. Companies must come up with an appropriate response.

It is still too early to fully map out and understand the severity of the crisis or its long-term effects. What’s evident is that the reluctance to go out and the resultant drop in foot traffic has left many businesses empty.
Below are some ways to help your business stay afloat and survive the crisis.

Protect Your Cash Flow

Cash flow is your business’s lifeblood. Your business will always have expenses, but the longer the coronavirus pandemic exists, the tighter it will get to maintain cash inflows. Crisis-proof your business using the following strategies.

  • Prepare cash flow projections for the next few months to help you see and anticipate what changes you need to make and when.
  • Review your credit policies and histories of your customers.
  • See if you can extend payments to your suppliers. As an example with dine-in at restaurants down as much as 75%, food delivery service company Grubhub is deferring commission fees for impacted independent restaurants.
  • Offer your customers discounts.
  • Use cash flow management tools to help you forecast, track, and manage your cash flow.

Embrace E-Commerce

E-commerce can help shield your business against the adverse effects of social distancing and staying home. It’s natural for consumers to shift their purchases online to avoid public places. Therefore, consider adding online services and payment if feasible, or adding product shipment for your brick-and-mortar store.

Sell Gift Certificates

Sell and promote gift cards and certificates to immediately put cash into the business. Encourage as many customers as possible to buy gift cards and store merchandise on your website. Use the money you get to maintain your cash flow until the crisis ends.

Webinars, Online Training, and Teleconferencing

Hold webinars and online training and service delivery using tools such as Skype, WebEx, Zoom, or join.me to promote your products online. You can also use business conferencing tools and apps to make remote work environments more manageable and support your business operations.

Stabilize Your Supply Chain

Stabilize your supply chains by ordering your supplies online, using safety stock, finding alternative sources to get around travel bans, and working with your suppliers to solve bottlenecks. You can also co-develop plans, implement interim solutions around the pandemic, and communicate strategies to your stakeholders.

The Bottom Line

The COVID-19 crisis is neither the world’s first pandemic nor its last. Getting your business through the crisis requires a cool head about you. Create a disaster preparedness policy to deal with the worst-case scenario of an all-out coronavirus pandemic that cripples most operations. A thorough plan will include procedures round remote work, cash flow, e-commerce, securing lines of credit, supply chain alternatives, insurance coverage, and much more.

UmeWorks Can Help

If you need help implementing these online strategies, please give us a call at 323 638-9328 or email us at info@umeworks.com.

First things first: How to start selling online

So, you have a great new product. Yours is special. Yours is unique.

It can help many people: (check boxes below)
___ be successful
___ be happy
___ feel beautiful
___ spend more time with their family and friends
___ work more efficiently
___ become a Guardian of the Milky Way Galaxy
___ other: fill in the blank ________________________

But sadly, you have a stack of boxes sitting in your ex-roommate’s bedroom. You’re relying on your BFFs to tell their BFFs about your widget; then drive over and sell them the inventory from the trunk of your car; and then ask them for cash or to Venmo you.

You want an online store, but don’t know how to get started. You’re a product maker, not a website maker.

Here’s how you can get started selling online:

    1. Decide on your budget. It’s best for all to know that upfront, so we’re not pricing an Amazon-look-alike site when you can only afford a simple buy now one-page website.
    2. Who is your target market? Who would most benefit from your product?
    3. Understand how your product benefits your customer. NOT a list of features.
    4. What would those folks in your target market search for online to find a product like yours?
    5. What does success look like to you? Do you want to sell one widget a month? Do you need to sell 1,000 widget a month just to break even?
    6. Take some awesome pictures or how-to or testimonial videos of your product. Depending on your budget and product, you can hire a professional or take your own. There are some inexpensive light boxes available now, or even some DIY YouTube videos on how to build your own. Stuck? Ask us for referrals.

UmeWorks can help you set up your online store.

  1. Set up a free initial consultation call with us.
    Don’t worry you don’t know everything your website needs. Review the How to Get Started items above, and then let’s talk. It’s our job to ask you the questions about your business and product to figure out how we can build an ecommerce website for your needs within your budget including:

    • SEO’ing your website
    • Capturing leads online
  2. We build your ecommerce site.
  3. We work with you to create an online marketing strategy.
  4. You sell!
  5. You empty that spare bedroom.
  6. Time to refill it!

READY? Set up a free initial consultation with UmeWorks now.

The Advantages of Your Bakery Having a Multi-lingual Website

In the bakery business, you may have found that more than half of your success comes more from the moves you make in the back office rather than ones made in front of the oven. As time goes by, less business is walking in off the street and more is coming by way of your website and e-commerce efforts.

Whether you have great success in this may depend on whether or not you have taken the time to promote your business with a multi-lingual website to reach a linguistically diverse population. The residents of Torrance California area is multi-ethnic and multi-lingual. In addition to English, the first language of a resident of the area is likely to be Spanish, Japanese, Korean, Chinese or Tagalog.

Before you make the decision to make your website multilingual, take note if any of your baked goods are particularly popular among a certain ethnicity, or if your bakery offers any traditional pastries from other countries. It is important to ensure that your multi-lingual website reflects your specific client base, and what you offer your customers.

For example, a bakery with a Japanese language website may see an increase in website traffic and business from the Japanese community, but would not likely retain that business if it does not offer traditional Japanese pastries and other baked goods. Most Japanese do not enjoy the very sweet, rich flavor of American cakes.

The Advantages of Having a Multi-lingual Website for Your Bakery

The Los Angeles South Bay neighborhoods are a very diverse area that provides rich opportunities for your baking business. In addition to traditional moneymakers such as weddings and birthdays, there is an abundance of corporate events and ethnically specific occasions such as quinceaneras that may make up a significant portion of your business when it comes to delivering personalized cakes. In this last case, the advantage of having a website that communicates with Spanish-speaking buyers in their native language is a tremendous advantage over a competitor who has an English-only website.

Here are a few advantages that you may not have thought of:

  • Increased Search Engine Ranking in foreign language searches
  • Higher rate of referrals and conversions from new customers
  • Broader appeal for specialized regional recipes and special occasions
  • Market penetration into previously under-served populations
  • Ease of use for customers who may experience a significant language barrier

A Multi-language Website Multiplies Your Potential Sales

Imagine for a moment that you don’t have just one bakery company, but rather that you own three or five, all of which include employees that speak a different language and are in touch with a different culture. In essence, this is the virtual effect of having a multilingual website. This is especially true if you have an online store attached to your website that enables online ordering and/or delivery of your products. Each language that is featured is just like opening up an entirely new business that brings with it a whole new flow of business.

How a Multi-Language Website Can Outpace Your Competition

Matcha Kasutera Japanese Cake
Let’s look at a scenario of a local baker wanting to expand her business. Because there is a significant population of Japanese living near her bakery, she hired a new baker who was skilled in making traditional Japanese desserts such as dorayaki, taiko manju, and castella. The response of those making walk-in purchases was good. Unfortunately, the owner did not see an increase in online sales to match what she was seeing in her store.

Her new pâtisserie suggested that they add a Japanese language website to promote the new items for holidays and special occasions. This turned out to be a very good piece of advice, as the business realized a substantial increase in ecommerce orders and even higher foot traffic at the bakery’s location. It worked out so well that she was able to expand her operation to include specialized Russian pastries as a part of her menu.


Whether you already have an ecommerce site or need to build a new one from the ground up, UmeWorks can help you create a multi-language website that can help your bakery business meet its sales goals.

Contact us today to schedule a free no-obligation consultation.

Advantages of your Catering Company Having a Multi-lingual Website

As the owner of a catering company, there are many challenges that you face every day. There is often a shortage of skilled kitchen staff and high turnover of employees in general. The overhead of the business can be fairly high, requiring purchase and storage of specialized equipment some of which will not see any use for months at a time.

However, the single biggest challenge in the business of catering is marketing and successfully booking events on a regular basis. This is the one area where a good website can have the greatest impact, and one way to multiply the effectiveness of your website is to have a design that supports multi-language access for non-English speakers. And, if your website has online ordering capability, this even more true.

The Advantages of a Multi-lingual Website for your Catering Company

Would it surprise you to learn that only a little over a third of Internet users have English as either their first or second language? This unspoken truth is just one example of how a traditional English-only model of promotion is leaving behind a vastly underserved population of consumers. Even when a closer look is taken just at your customers at the local level – who are by far much more likely to book the services of your catering company – having a multi-language website can increase the traffic to your website and dramatically increase the number of event bookings you receive.

5 Reasons Why A Multi-Language Website Can Have A Big Impact On Your Bookings

There are many advantages to having a multi-language website no matter what business you are in, but there are 5 that you should consider for your catering company.

1. Ease of Online Ordering

When a customer is looking to place a catering order online, a language barrier can be a significant impediment that may make them reconsider using your service. Allowing your site visitor to view the menu selection and order online in their native language can knock down this barrier and encourage more online order placements.

2. Effectively Target Your Market

If your catering company specializes in a specific regional cuisine – such as southwest/Mexican, Korean bbq or Japanese sushi – having pages in those languages can help to target those markets that are looking for this specific cuisine for their events.

3. Build Trust and Affinity With Customers

When one is in a foreign country where ones first language is rarely used in public conversation or in media it can be a great relief to see a business that uses it. A multi-language website that includes their native language can make a great first impression on potential customers as well as grant them ease of access.

4. Get the Jump on the Competition

Competition in the catering business can be fierce, and this often results in a race-to-the-bottom in pricing in order to edge out other companies. This is not as effective as convincing a consumer that booking your company is booking the right company rather than just the cheapest. Clearly communicating in their language can do this quite effectively.

5. Market in a Cost-Effective Manner

Perhaps the best reason why a multi-language website has a big impact on your website traffic and bookings is that it is a relatively low-cost way to multiply your marketing channels. In essence, it is just a translation of information that already exists on your website, perhaps only doubling or tripling your number of pages with the effect of bringing in a commiserate amount of business.


 

Expand Your Website’s Reach and Increase Bookings

Do you think that your catering business could benefit from a multi-language website? Contact UmeWorks for a free no-obligation quote to expand your existing site to include other languages, or build a new ecommerce catering website in multiple languages.

Request A Free Estimate