Benefits of Using Inbound Marketing for your Los Angeles Business

Los Angeles has been a world center for trade, business, culture, technology and education for a long time. As the home of entertainment, it is a leader in creativity and innovation. This traits trickle down to its residents who are in a storm of information, constantly being bombarded with cute cat videos, glossy social posts and breaking news. So how do you capture the attention of individuals who are in this digital chaos? The best way is not to throw at them digital information telling them to buy your product and service, but to guide them out of the chaos by providing engaging information for which they are searching.

Inbound marketing unlike traditional digital marketing strategies is geared towards content creation that will add value to the life of the reader, then optimizing it so that it can rank well on search engine results. This is used to find warm leads, and then convert them into paying customers.

The current crop of buyers are particular and want to carry out their own research before purchasing a product or service.  A recent survey findings showed that 68% of consumers skipped television ads. This clearly shows a shift in consumer attitude.  Think about it – are you turned off by robo cold caller soliciting your business? If that does not change your mind, here are some stats that will encourage you to go inbound.

  • Inbound Marketing costs 61% less than outbound marketing.
  • More than 70% of consumers do their own product search via content rather than ads.
  • Companies that blog regularly acquire 126% more leads than those that do not.
  • Social media lead-to-close rate is 100%.

Below are some of the benefits of inbound marketing for your Los Angeles business:

1. Inbound Marketing Los Angeles Builds Brand Identity

Consistently producing and sharing content will help you put your company in a position where it is considered as a thought leader in the industry and this will grow its reputation significantly. This will improve your brand equity without the need for astronomical costs incurred with traditional marketing.

2. Inbound Saves Money

Inbound marketing Los Angeles is more efficient and ultimately cheaper than outbound marketing. This is because, instead of blindly firing advertisements in the relative direction in which your clients are, you allow them to come to come to you, learn them and interact with them. It is therefore pointless to use your marketing resources to target individuals who do not want your product.

3. Visible ROI and Metrics

By using inbound marketing, you are able to create more transparency to measure the success of your marketing initiatives. This will go a long way in showing you the areas in which your company can improve so as to leverage customer relations and cost-effectiveness.

4. Improves Customer Relations

Inbound marketing Los Angeles is customer centered and it is evident in the way it places customer-business relations at its core. This is achieved by providing customers helpful content and in turn learning more about the them. Advantages of offering value to customers are:

  • Increase in sales
  • Increase in leads
  • Improved branding
  • Increase in market reach

Want to start reaping the benefits of inbound marketing? Download our free campaign checklist. Want help setting strategy and managing inbound marketing for your Los Angeles area business? Contact UmeWorks at (323) 638-9328.

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Why Use Inbound Marketing For Your Los Angeles Area Business

Hey Los Angeles business owners–looking to grow your client base in 2017? Now is the time to ditch your outdated marketing strategy and ride the wave of the future by inbound marketing Los Angeles.

What is Inbound Marketing?

Inbound marketing is a term created by Hubspot to describe a style of marketing where companies attract potential clients through social media and search engine optimization (SEO) based on common interests. The Hubspot philosophy is “by aligning content with customer’s interests and attracting inbound traffic,” rather than resorting to outdated, invasive marketing strategies such as spam emails and cold calls, a company will create a devoted client base depending on the customer’s pre-existing needs and interests.

Also known as “permission marketing” or “content marketing,” inbound is the most effective online marketing technique because it requires a company to research, get creative and produce meaningful content specifically directed toward a desired clientele, therefore gaining the trust, and (hopefully) devotion of the people most likely to respond to that product or service. The idea of a company wooing customers by presenting information about and leading to what is offered in an appealing way is a revolutionary concept in marketing, tailored for today’s tech-driven marketplace.

Inbound Marketing Los Angeles

After creating a website and social media accounts that frame your business in the way you want it to be perceived, the next step to building a dynamic online presence is by inbound marketing Los Angeles, and bringing the city to you.

Appeal to the masses, one client at a time.

Everyone is on social media; it is our modern-day town hall, where each individual can display his or her unique voice and be heard. The magic behind an effective inbound marketing concept is your potential clients get to decide to engage with your company on their on volition, simply by following their interest. For example, when a stranger makes a decision to watch a video your company posted on social media, that person is more likely to feel as if they’ve discovered something, which is a whole lot different than bombarding prospective clients with spam emails they’re never going to open. The result is the effect every marketing campaign hopes to achieve: loyalty.

Campaign deliberately.

Use inbound marketing techniques to create a cult following in Los Angeles by speaking directly to the Angelenos most likely to be interested in your business. Inbound marketing is direct and a much more effective approach than an impersonal marketing shotgun-blast that may only strike a chord with a small portion of your constituency. In order to draw the local crowd to your business, utilizing SEO techniques such as fortifying copy with keywords related to”Los Angeles” is essential when writing content for your social media pages or website.

So what are you waiting for? Grow your local Los Angeles business by utilizing inbound marketing techniques to reach out to your ideal clients in the most interactive, personal and human way possible. Hop on your social media business page and create some meaningful content– Los Angeles wants to hear from you!

Download our free inbound marketing campaign checklist to get started.

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How Inbound Marketing Can Help My South Bay Business

Does your Torrance or Los Angeles South Bay business have a billboard on Crenshaw or Hawthorne? Of the thousands of cars that drive by Rolling Hills Plaza each day, do you hope a driver interested in your service drives by and sees it? And remembers the phone number and calls you?

Today’s world is about attracting customers vs. hoping the right person sees your ad. And what do DVRs and Caller ID have in common? An easy way to skip advertisements.

Have you heard about inbound marketing and content marketing but are not sure exactly what it is and if it could help your business attract more customers, grow your brand and bottom line? You’re at the right place.

Inbound marketing uses the reach and power of the web to generate traffic and leads. And with the right tools, track leads to customers, and the ROI on the marketing dollars you spend on it.

What is inbound marketing?
Simply put, its sharing information for your target customers that they are looking for, capturing their contact information, and nurturing that relationship by providing education, help, and useful content. It’s not about “selling” them. It’s about being helpful and seeing if there is a mutual fit. Through exploration and sharing, you and your lead will uncover whether your products and services would be a good solution to their problem.

A very positive aspect of inbound marketing is that they are “warm leads” by time they’ve reached you. They wouldn’t have downloaded your content if they weren’t interested in the topic.

How does inbound marketing work? Here are 5 basic steps.

1. Set specific, quantifiable goals with deadlines.
Or how else will you know if you’ve been successful or not.

2. Define who you are targeting and create a persona.
A persona is a fictitious representational of your ideal customer. This should include what they care about, what their challenges are, and where they research answers to their questions.

3. Create a content strategy.

  • Determine topics by what your personas want to know. What do they need help with?
  • Determine what content is appropriate for each stage of the Buyer’s Journey:
    – Awareness – finding out what solutions exist to their problem
    – Consideration – Researching pros and cons of each solution
    – Decision – Evaluating providers of chosen solution to make buying decision
  • Research and use keyword string for SEO

4. Launch your campaign!

  • Based on your persona’s behaviors, determine where to promote your offer.
    Download our free campaign checklist to get started!
  • Create CTA offer and lead capture forms
  • Create promotion content (e.g., landing pages, blog posts)

Download our free inbound marketing campaign checklist.
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5. Analyze your campaign and use learnings for the next campaign.

Wondering if inbound marketing will work for every business?  Ask yourself these questions to see if inbound marketing might work for your business.

 

Will inbound marketing work for every business?

As much as I’d like to say yes, there are some businesses that benefit from inbound marketing more than others.  Ask yourself the following questions to decide whether inbound marketing may work for your business:

  1. Do you want to increase leads or lead quality?
  2. Do you want to increase sales?
  3. Do you want to increase brand awareness?
  4. Do your potential clients do online research?
  5. Do you want to demonstrate your expertise in your industry?
  6. Are you willing to invest (directly or through hiring) in your marketing (approximately 10 hours a week)
  7. Are your current “traditional” marketing efforts not enough? (Everyone loves referrals, but are you missing a larger percentage of the market?)
  8. Are your competitors out-ranking you?
  9. Do you want to know the ROI on your marketing efforts?

If you answered yes to these questions, contact UmeWorks for a free exploratory consultation.

Want a preview? Get a jumpstart by downloading our free inbound campaign checklist here.

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What to know about Business Citations

A business citation is a mention of a local business on the Internet. The information listed varies from citation source to citation source, but commonly included items are:

  • company name
  • phone number
  • location address
  • website link
  • business hours
  • logo
  • photographs
  • a description of the business

There are literally thousands of places where there are business citations on the Internet. Some common types in the U.S. are data aggregators (e.g., Infogroup, Acxiom, Factual) that index millions of business located across United States. In turn, the data aggregators license or syndicate their data to most local search engines including google any Bing.

Other common types of business citation sources are local blogs, locally focus directory, and industry-focused directories for blog. For the latter, look for industry directories in your specific niche by searching “your industry” + directories.

You can also check to see where your top competitors are listed by “Googling” their names, and being sure you’ve claimed your listings there as well.

Here are 4 things to keep in mind when you’re claiming, editing, or adding your business listing:

  1. Be sure to keep your NAP consistent. What is NAP? Your business Name, Address and Phone number. Why is this important? Because Google may penalize you in their SERP algorithm if your NPA is not consistent across citations.
  2. Keep account logins. Most business directories will require you to set up a free account to verify and verify your relationship to the business. Be sure to keep the log your login for each of the business listing this is important did you need to go in and update your listing at a future time.
  3. Be sure to optimize your listing information. What this means: within the constraints that the specific business listing has, and be sure you take it vantage of what they are they allow you to live. For example in the description of you better be sure you use keywords that people would probably use to look for business. Use attractive pictures. Keep your information up-to-date and accurate. If it includes reviews, be sure to read them and respond to them professionally, both pop to pop positive and negative feedback.
  4. Be sure to add a link to your website if allowed.  This is a great opportunity to add a backlink to your site and help your site’s SEO.

While it is not difficult to claim your business citation, it can be consuming by the sheer number of them. Focus on the top ones for your area. The chart below shows the top citation sources for Los Angeles, provided by Moz.

Top Citation Sources in L.A.

And you can also hire someone to do this for you. Be sure they know what they’re doing, how to optimize the listing, and are reputable. A few years back, we ran a test with a low cost provider who promised hundreds of links. We found they had added links from some questionable sites (e,g. New Dehli escort service). Also be sure before you engage in any of the services, that should you cancel your subscription with them (many do have ongoing fees), that you will be able to get access to your listings after your service with them has been terminated.

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