Why Intellectual Property Legal Firms Should Have A Multilanguage Website

The business of intellectual property law is complicated in a number of ways, but in situations when that property may be subject to duplication or distribution in a number of different countries one of the biggest stumbling blocks becomes the language barrier. Intellectual property litigation is increasingly becoming an international affair, and a rising tide of overseas interests are becoming parties to these proceedings.

This presents a great amount of opportunity for those who are prepared for these situations. Whether you are a global law firm or a private practice, there is a distinct advantage in having a multi-language website.

Important Reasons for IP Firms to Have a Multi-language Website

When you are dealing with intellectual property cases, you will inevitably need to deal with patent law. You will need to have the capacity to translate documents into the language of the country in which the patent is held in order to meet discovery requirements during litigation. If a client is approaching a case in which courts in multiple countries will be involved, they will be looking for a firm that clearly offers multi-lingual services. This is especially true in the case that English is not the first language of the client in question. A potential client whose first language is one of the common foreign languages in the Torrance area (including Chinese, Japanese, and Korean) is apt to skip a website altogether if it does not provide any information in their native language.

In addition, many overseas companies have registered patents here in the U.S., so they will need a law firm here that can translate all the relevant documents and file them in the U.S. in the English language. If a foreign company finds a firm with a multi-lingual website that includes their language, that could be their deciding factor in hiring them.

A Cost Effective Way To Reach More Clients

The legal profession has never been more competitive, and even if your firm has a great reputation for the practice of intellectual property law in legal circles, it is a distinct possibility that a client who finds themselves needing to defend their rights for the first time will have never heard of you and know very little about the field of law. You need a quick, easy, and affordable way to build a bridge to this new client base, and a multi-language website caters to their needs in a variety of ways. Not only does it demonstrate the international reach and scope of your legal practice, but it presents essential information that they need to understand beforehand in as clear a manner as possible given potential language barriers. Since it is often a simple translation of webpages that already exist, this is a very effective low-cost solution to the problem of bringing in new clients to your practice.

Which Firm Would You Choose?

Let’s look at an example of two different firms. The firm of Silver & Brewster is well-known in its field but it conducts all business only in English and is content to let their website reflect that. Their cross-town competitors at the law offices of Lee, Sanchez and Phillips are used to handling cases where intellectual property rights have needed to be defended in EU courts and in China. Therefore, they designed their site with a mind to making it easier for clients to see that they have the linguistic capacity to defend their rights overseas. With this advantage in the market the firm of Lee, Sanchez and Phillips outpace the caseload of Silver and Brewster by almost two to one.

Make Your IP Website Multilingual

Do you need help designing the perfect website for your intellectual property legal firm? Here at Umeworks we specialize in multilingual websites that can bring clients through your front door. In addition, our translation partner can provide translation services for essential legal documents for your practice.

Contact UmeWorks for more information and a free estimate on how we can help your firm grow with comprehensive website design solutions.

Advantages of your Catering Company Having a Multi-lingual Website

As the owner of a catering company, there are many challenges that you face every day. There is often a shortage of skilled kitchen staff and high turnover of employees in general. The overhead of the business can be fairly high, requiring purchase and storage of specialized equipment some of which will not see any use for months at a time.

However, the single biggest challenge in the business of catering is marketing and successfully booking events on a regular basis. This is the one area where a good website can have the greatest impact, and one way to multiply the effectiveness of your website is to have a design that supports multi-language access for non-English speakers. And, if your website has online ordering capability, this even more true.

The Advantages of a Multi-lingual Website for your Catering Company

Would it surprise you to learn that only a little over a third of Internet users have English as either their first or second language? This unspoken truth is just one example of how a traditional English-only model of promotion is leaving behind a vastly underserved population of consumers. Even when a closer look is taken just at your customers at the local level – who are by far much more likely to book the services of your catering company – having a multi-language website can increase the traffic to your website and dramatically increase the number of event bookings you receive.

5 Reasons Why A Multi-Language Website Can Have A Big Impact On Your Bookings

There are many advantages to having a multi-language website no matter what business you are in, but there are 5 that you should consider for your catering company.

1. Ease of Online Ordering

When a customer is looking to place a catering order online, a language barrier can be a significant impediment that may make them reconsider using your service. Allowing your site visitor to view the menu selection and order online in their native language can knock down this barrier and encourage more online order placements.

2. Effectively Target Your Market

If your catering company specializes in a specific regional cuisine – such as southwest/Mexican, Korean bbq or Japanese sushi – having pages in those languages can help to target those markets that are looking for this specific cuisine for their events.

3. Build Trust and Affinity With Customers

When one is in a foreign country where ones first language is rarely used in public conversation or in media it can be a great relief to see a business that uses it. A multi-language website that includes their native language can make a great first impression on potential customers as well as grant them ease of access.

4. Get the Jump on the Competition

Competition in the catering business can be fierce, and this often results in a race-to-the-bottom in pricing in order to edge out other companies. This is not as effective as convincing a consumer that booking your company is booking the right company rather than just the cheapest. Clearly communicating in their language can do this quite effectively.

5. Market in a Cost-Effective Manner

Perhaps the best reason why a multi-language website has a big impact on your website traffic and bookings is that it is a relatively low-cost way to multiply your marketing channels. In essence, it is just a translation of information that already exists on your website, perhaps only doubling or tripling your number of pages with the effect of bringing in a commiserate amount of business.


Expand Your Website’s Reach and Increase Bookings

Do you think that your catering business could benefit from a multi-language website? Contact UmeWorks for a free no-obligation quote to expand your existing site to include other languages, or build a new ecommerce catering website in multiple languages.

Request A Free Estimate

How Multilanguage Websites Can Help Preschools

One thing that you can safely say about the preschool business is that it is always growing, and as is the case with the entire country preschools are growing more diverse. One of the greatest hallmarks of diversity in early childhood education has been the enthusiastic embrace of a multilingual classroom model. This is not only for purposes of inclusion but to prepare the preschoolers for later success in learning languages that are not their own. Shouldn’t you consider a similar model when it comes to promoting your business?

The Limitations of an English-Only website

No matter what language they speak, every parent is your potential customer. Limiting your client base to only those who speak English might end up being a larger problem than you anticipate. Although the majority of the population in America are English-proficient, according to the U.S. Census, over 20% speak English “less than very well”.  The percentage is higher  in urban areas, but no matter where your business happens to be located, the prospect of excluding one out of every 5 people from your services is worrying.

How Do Multilanguage Websites Work?

A multi-language website works on many of the same principles as a website that is only written in English, but for each page of content, mirror pages are created for speakers of as many languages as you would like to include. Some languages that would vastly increase your base of potential customers include the following languages:

  • Spanish
  • Chinese
  • Korean
  • Japanese
  • Hindi Arabic
  • Somali
  • Tagalog

With just a few mirror pages translated to these languages, you can significantly increase the understanding of up to a quarter of visitors who would potentially visit your website, and this can have a bigger impact than you know.

Unexpected Impact of a Multilanguage Website

When you think of a multilanguage website, you probably wouldn’t expect it to have much of an impact on web traffic, but rather see it as a kind of convenience. In truth, it can have an enormous effect on your efforts to boost traffic. Search engine optimization (SEO) is one way that posting multiple language pages can be a boon, as while you may be in stiff competition for page rank against other preschools, your foreign language pages may be a first-page result when the search for the service is done in the foreign language. The value of this competitive advantage over competitors providing preschool services is immense, and shouldn’t be discounted out of hand.

Example Scenario of Preschool Benefiting from the Usage of a Multilanguage Website

Objective: To increase the number of enrollments of children in the preschool.

Situation: A new preschool opened in Torrance two years ago. This neighborhood is home to a significant number of young executives and their families from Japan who are on multi-year assignments to manage their North American offices. The most common non-English languages spoken in this area are Spanish, Korean, and Japanese.

Solution: To promote the preschool’s unique Reggio-inspired philosophy, the owners have expanded their marketing reach with a multilanguage website describing their approach and offerings in English, Japanese, and Spanish.

Results: The non-English language web pages significantly increased the website’s overall traffic, and the number of website appearances on page 1 of search engine results for “preschool palos verdes”, “preschool torrance”, “preescolar palos verdes”, “preescolar torrance”, “yochien palos verdes”, and “yochien torrance”.

The number of school tours and enrollments increased, with a significant proportion of students whose parents’ native language is not English. The Japanese parents expressed how appreciative they were to find a website written in Japanese, and how much easier it made them to learn whether the school was a good fit for their child and family.

Because of the success, the preschool plans to expand their website with other languages over time.


Get a Free Estimate to Create a Multilingual Website

If you think that a multilanguage website is just the boost that your preschool needs to fill your classrooms, contact UmeWorks for a free estimate and how to get started today!   Send us a link to your website’s URL, what languages you want to add, and we’ll provide you an estimate.

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Ways Assisted Living Facilities Can Prevent Senior Social Isolation

You want to provide the highest possible quality of life for your senior residents. You provide them with nutritious food, access to quality health care and clean facilities. But what about their mental wellbeing?

The AARP cites a Brigham Young University study that states feelings of loneliness can increase premature senior mortality by as much as 26 percent. Obviously, a lot is at stake when it comes to feelings of isolation and loneliness. Read on to learn how to prevent senior social isolation.

How To Prevent Senior Social Isolation

Intergenerational Living Facilities

The National Institute on Aging finds that intergenerational relationships are beneficial to the elderly and can even help combat age-related diseases like Alzheimer’s. It’s becoming increasingly more common for nursing homes and assisted living facilities to partner with local colleges to offer residencies to students. The students not only pitch in and help the seniors with daily tasks, but the senior residents have access to courses, functions and other aspects of university life to enrich their social lives. This helps to connect seniors to their community and combat feelings of isolation.

Bring the Community In

Your facility may not be set up for having college students living alongside the seniors, or there may not be a close enough college, but that doesn’t mean you can’t invite the community into your senior community. Contact your local school district, boys and girls clubs, Boy Scouts, Girl Scouts, and other community groups to find a way that they can come in to interact with your seniors. This could be a local recital for the High School Choir, a fun puppet show put on by the kids, or crafting activities for the children and seniors. Your assisted living facility could host the community with games nights and multigenerational talent shows for both residents and visitors.

You may even want to consider creating an opportunity where the younger generations come in to teach seniors how to use technology. This opportunity gives seniors an opportunity to connect with family and friends that aren’t local through social media and email as well gives the students a chance to interact with the seniors.

Provide Entertainment Opportunities

There are many ways that senior care facilities can combat social isolation, but the easiest way is to provide plenty of opportunities for seniors to socialize, both within the facility and within the local community. Some facilities have a dedicated recreation program to schedule bingo night, movie night, senior yoga or out-loud readings. All of these programs help seniors get together to converse, learn new skills and meet people, which combats the effects of senior isolation and loneliness

Communal Dining

Everyone needs to eat, so dinner is a perfect time to provide opportunities for socialization. Since eating is such a social activity, anyway – we eat meals together, we celebrate special occasions with food, we gift food items in times of need – it makes sense for residents to use mealtime as a social tool whenever possible. If your facility has the space for a communal dining room: great! If not, encourage your residents to visit the local senior center, invite a friend for a picnic or check out a local diner.

Give Residents Something to Care For

Studies show that pet therapy can have a lasting positive impact on senior emotional health, so it’s a great program to review for how to prevent senior social isolation. Consider allowing your residents to care for a dog, cat or preferred animal because having something to take care of makes a senior feel needed, and when people feel needed, they feel more fulfilled and less socially isolated. If your facility can’t support individual pet relationships, maybe you can have a facility mascot, like a cat or bird, that staff members can bring around for residents to bond with, or partner with a local animal shelter for visit days to offer your seniors the benefits of pet therapy. Even having plants to care for can make a difference.

Dr. Gawande’s book Being Mortal described an experiment of the then-new medical director of Chase Memorial Nursing Home, Dr. Bill Thomas. Noticing the stark contrast of the home to his life-abundant rural farm, Dr. Thomas brought in dogs, cats, birds and plants. After two years, research showed the number of prescriptions required by Chase Home residents fell by half. “I believe that the difference in death rates can be traced to the fundamental human need for a reason to live, ” stated Dr. Thomas.

Religious Activities

Participating is religious activities is not only good for the spiritual well-being of seniors, but a place of worship is the perfect place to foster friendships and interaction. Attending church services, events and volunteering plays a critical role in the life of a senior. It provides a sense of purpose, comfort, and fosters a social network of like-minded people. Studies have shown the lives of those involved with a religious community have more longevity on average than those who are not.

Provide Transportation

Many seniors do not drive, and lack of a mode of transportation is one of the main causes of senior social isolation. Anything that can promote the mobility of seniors and help them get around enables them to make independent choices, therefore, promoting social health.

In Conclusion

There are many factors to consider when thinking about how to prevent senior social isolation and there isn’t a one-size-fits-all solution, so it’s important to observe the physical, mental and emotional health of your residents before drawing up a game plan. Above all else, it’s important to implement a system of social isolation identification. Often times, relatives are the first to notice that their loved ones are lonely, but some residents don’t have close family to depend on. It then becomes important to seek the help of a mental health professional to identify those residents at risk of – or suffering from – social isolation.


Are Your Potential Clients Finding Your Assisted Living Facility?

Do you already have an excellent practice of helping your residents prevent social isolation?  Be sure you are letting your potential clients know. If you need help with marketing your Assisted Living Facilities online, request a free consultation with UmeWorks by clicking button below.

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Grow your Business with Multilanguage Websites

Multi-language websites help you grow your businesses locally, regionally and internationally, or even if you have a Torrance business that can only service local clientele; reach those who live and work nearby whose first language is not English. Ensure non-English speakers can find and understand what products and services you offer in their native language.

No single language is used by more than 30% of the global population. This includes English which is regarded as one of the most popularly used languages in the world.

Hola Annyeonghaseyo Konnichiwa Torrance!

According to Statistical Data, the five most common other languages that are spoken in Torrance are:

  • Spanish
  • Korean
  • Japanese
  • Chinese
  • Tagalog

Of these, thousands state they do not speak English very well. Local Torrance business owners can take steps to service these individuals with multi-language websites.

Advantages of multi-language websites

  • Reach a broader market beyond only those who read English.
    This can be both those who live and work locally to your business, such as in the Los Angeles South Bay, that speak a non-English language, or those who live outside the U.S.
  • Edge over the competition
    A multi-language website gives you an edge over competitors. With a multilingual website, non-English speakers can more easily learn about your products on your site, and even shop online if you have a multi-language ecommerce site. You can build a customer base and use marketing strategies in their language to win customer loyalty before your competitors catch on.
  • Cost effectiveness
    Once the translation is implemented on your site, the cost of maintaining a multilingual websites is not significantly higher than a single language site.
  • SEO
    Using the search engine optimization (SEO) strategy works very well to increase website traffic. It works even better for multi-language websites to increase your chances of being found by local non-English speakers when they search keywords in their native language.

Could you use a multilingual website? Questions to ask yourself:

  • Would local residents who happen not to speak English be interested in my product or service?
  • Do I, or can I, provide a product or service that specifically meets the needs of those for whom English is not their first language? This could even be instructions you provide in their language, making it easier to do business with you.
  • Can my product or service be delivered to customers outside my immediate location, possibly even to another country?
  • Does the selling of my product or service rely heavily on continued dialog with the prospective client? If yes, do you have anyone in-house at your business that can fulfill this communication? If not, consider having printed multi-language brochures or flyers ready. For large ticket items, you may consider hiring a translator. (We can help!)

Types of Businesses that Benefit from Multi-language Websites

Here are some examples of types of local Torrance businesses that could benefit with having a multi-language website:

  • Preschools: Executives from headquarter countries, such as Japan, are sometimes relocated to the LA South Bay for a number of years to manage the North American offices. The young families may need a preschool they can trust and having a website in Japanese to understand the mission and values of the preschool can help the executive family find a school they prefer to nurture their children.
    ⇒ Learn More
  • Intellectual Property Legal Firms: Documents need to be translated into the language of the country of which the patent is held. Explaining this service is available at your IP firm on your website will help prospective clients know you can help them. And we can help with the document translation as well.
    ⇒ Learn More
  • Catering and Wedding Cakes: Enable non-English speaker to select and order their menu and cake selection on your website in their own language.
     Learn More about how a Catering business may benefit from a multi-language website
    ⇒ Learn More about how a Bakery may benefit from a multi-language website
  • English Language Schools: These potential students want to learn English, but don’t yet have it mastered, or they wouldn’t need a school, right? Help them find you and understand what your classes cover in their own language.
  • Immigration Services: Help prospective find you by having web pages with keywords in their language.
    ⇒ Learn More

Build or Extend Your Website with UmeWorks

  • Grow your customer base: Perhaps you already have a website but you want to cast the net wider and reach potential users in Torrance who speak other languages.
  • Start wide: Are you starting a new business and you want to reach both English and non-English speakers?

UmeWorks will build you an attractive and effective multi-language website. Working closely with our local translation partner with 55 language translation capabilities, we will provide an accurate translation of your website content that included a secondary review to ensure accuracy of translation, grammar, and punctuation.

Robotic translation applications provide literal translations which often do not convey the writer’s intent. Nor can they capture rhetoric or beauty of a language. Those may be sufficient for single word translations, e.g., of a menu button, but not for a coherent flow of information and understanding about your business.

If a multi-language website could help your business grow, CONTACT UMEWORKS for a quote to create a multilingual website for your business.