Grow your Business with Multilanguage Websites

Multi-language websites help you grow your businesses locally, regionally and internationally, or even if you have a Torrance business that can only service local clientele; reach those who live and work nearby whose first language is not English. Ensure non-English speakers can find and understand what products and services you offer in their native language.

No single language is used by more than 30% of the global population. This includes English which is regarded as one of the most popularly used languages in the world.

Hola Annyeonghaseyo Konnichiwa Torrance!

According to Statistical Data, the five most common other languages that are spoken in Torrance are:

  • Spanish
  • Korean
  • Japanese
  • Chinese
  • Tagalog

Of these, thousands state they do not speak English very well. Local Torrance business owners can take steps to service these individuals with multi-language websites.

Advantages of multi-language websites

  • Reach a broader market beyond only those who read English.
    This can be both those who live and work locally to your business, such as in the Los Angeles South Bay, that speak a non-English language, or those who live outside the U.S.
  • Edge over the competition
    A multi-language website gives you an edge over competitors. With a multilingual website, non-English speakers can more easily learn about your products on your site, and even shop online if you have a multi-language ecommerce site. You can build a customer base and use marketing strategies in their language to win customer loyalty before your competitors catch on.
  • Cost effectiveness
    Once the translation is implemented on your site, the cost of maintaining a multilingual websites is not significantly higher than a single language site.
  • SEO
    Using the search engine optimization (SEO) strategy works very well to increase website traffic. It works even better for multi-language websites to increase your chances of being found by local non-English speakers when they search keywords in their native language.

Could you use a multilingual website? Questions to ask yourself:

  • Would local residents who happen not to speak English be interested in my product or service?
  • Do I, or can I, provide a product or service that specifically meets the needs of those for whom English is not their first language? This could even be instructions you provide in their language, making it easier to do business with you.
  • Can my product or service be delivered to customers outside my immediate location, possibly even to another country?
  • Does the selling of my product or service rely heavily on continued dialog with the prospective client? If yes, do you have anyone in-house at your business that can fulfill this communication? If not, consider having printed multi-language brochures or flyers ready. For large ticket items, you may consider hiring a translator. (We can help!)

Types of Businesses that Benefit from Multi-language Websites

Here are some examples of types of local Torrance businesses that could benefit with having a multi-language website:

  • Preschools: Executives from headquarter countries, such as Japan, are sometimes relocated to the LA South Bay for a number of years to manage the North American offices. The young families may need a preschool they can trust and having a website in Japanese to understand the mission and values of the preschool can help the executive family find a school they prefer to nurture their children.
    ⇒ Learn More
  • Intellectual Property Legal Firms: Documents need to be translated into the language of the country of which the patent is held. Explaining this service is available at your IP firm on your website will help prospective clients know you can help them. And we can help with the document translation as well.
    ⇒ Learn More
  • Catering and Wedding Cakes: Enable non-English speaker to select and order their menu and cake selection on your website in their own language.
     Learn More about how a Catering business may benefit from a multi-language website
    ⇒ Learn More about how a Bakery may benefit from a multi-language website
  • English Language Schools: These potential students want to learn English, but don’t yet have it mastered, or they wouldn’t need a school, right? Help them find you and understand what your classes cover in their own language.
  • Immigration Services: Help prospective find you by having web pages with keywords in their language.
    ⇒ Learn More

Build or Extend Your Website with UmeWorks

  • Grow your customer base: Perhaps you already have a website but you want to cast the net wider and reach potential users in Torrance who speak other languages.
  • Start wide: Are you starting a new business and you want to reach both English and non-English speakers?

UmeWorks will build you an attractive and effective multi-language website. Working closely with our local translation partner with 55 language translation capabilities, we will provide an accurate translation of your website content that included a secondary review to ensure accuracy of translation, grammar, and punctuation.

Robotic translation applications provide literal translations which often do not convey the writer’s intent. Nor can they capture rhetoric or beauty of a language. Those may be sufficient for single word translations, e.g., of a menu button, but not for a coherent flow of information and understanding about your business.

If a multi-language website could help your business grow, CONTACT UMEWORKS for a quote to create a multilingual website for your business.

CONTACT UMEWORKS

My “Mad Men” Donald Draper: Uncle Bill

I am often asked how I first got into web design. When they do, I tell them about my Uncle Bill.

Depending on which generation you are, you may remember ads for Bisquick, Mutual of New York, Alcoa, Bell Telephone System, Crisco and Kleenex that ran in the ‘60s and ‘70s. You may also remember the many family-centered sitcoms of the ‘70s.

I grew up watching these sitcoms and seeing these ads. My sisters and I liked a particular sitcom called Family Affair that featured a character named Uncle Bill who lived in New York City. Whenever we watched it, we would point and say, “Look… it’s Uncle Bill!” Although my own Uncle Bill also lived in NYC, he was actually less like that character and more like Darrin Stephens from Bewitched. Those more familiar with more recent TV programs would know more what I am talking about if I compared him to Donald Draper from Mad Men. Both characters were New York advertising executives on Madison Avenue in the 1960s.

Mad Men Work

A few years ago, I had the privilege of going through Uncle Bill’s portfolio with him. I have so much respect for his creative genius and how much work it took to produce such quality design work in his era.

You see, in Uncle Bill’s time, the advantages a designer now enjoys just didn’t exist. It was an exhausting and time-consuming process to produce workups for clients to review. Every part of the design, including the lettering, needed to be done painstakingly by hand. A summer class in drafting gave me an idea of how much work it was to do all the lettering by hand. There were none of the thousands of font options and low-cost stock image libraries we have today.

William Shiozawa was a great illustrator, manual typographer, and master of presentation. It is my honor to be able to show you some of his work.

sample of Uncle Bill's ad comps

Not only did I enjoy seeing these outstanding designs my Uncle Bill created, but I got to hear his stories from Madison Ave.

One of my favorites he shared is the story behind a magazine ad campaign he was creating for a brand of women’s shoes that had a unique rubber sole. His innovative ad layout showed the front and bottom of the shoe on successive pages. To get the best illustrations, my uncle hired an artist who was as known for his great shoe drawings as he was for his unusual hairstyle. The artist turned out to be Andy Warhol.

Uncle Bill commercial artist at work

“Mad Men” can keep Donald Draper. I’ll take my Uncle Bill any day. William Shiozawa was kind, gentle, intelligent and talented.

William Shiozawa attended the art school in Oakland, CA where he grew up. After serving in the US Army during the Korean War, Uncle Bill returned to his passion for art and enrolled at Art Center in Los Angeles. He then landed a job with an ad agency in New York City and continued as a “Mad Man” until 1980 when he retired and moved to Los Angeles. He didn’t hang up his pencils though; he continued to enjoy drawing portraits with a community drawing club.

Every day in my business is a tribute to “my Donald Draper” who inspired me with his work in commercial art.

Examples of How to Use Co-Marketing Effectively

Co-marketing is a channel of marketing that takes advantage of the symbiotic nature of products, services, and businesses, and harnesses their brand power to produce a partnership which gives the individual businesses a greater audience while sharing their marketing resources. Brands that complement each other can take advantage of this exciting form of publicity to boost their own marketing.

Here are several examples of how you can use co-marketing effectively so that you and your partners can produce win-win business results.

1. Co-produce a newsletter

When producing a newsletter together, focus on areas of mutual interest to the readers. This gives your readers a broader perspective and more interesting articles to enjoy unlike just having a newsletter talking about a single company. A good example is a hotel and boat rental company co-producing a newsletter that talks about the local tourist attractions.

2. Cross-promote your businesses on social media

Social media is a powerful tool and if two companies have an established media presence, they can then leverage their partners’ social media followers to increase their exposure to new customers.

Examples of how to use co-marketing effectively on social media includes creating different and creative messages that relate to your partner to promote their brand or shine a light on an activity they are doing.

A good example is a partnership between St. Jude Children’s Research Hospital, a non-profit and Red Frog Events. The hospital posts a shout out to Red Frog Events, thanking them for contributing to their new therapy wing while Red Frog Events posts a tweet touting the opening of a new therapy wing at St Jude Children’s Research Hospital. Red Frog Events benefits from goodwill generated by taking part in a worthy cause while St Jude Children’s Hospital gets exposed to potential donors.

3. Co-sponsor a good cause

By doing this, you will be able bring more attention to a cause you support. And both businesses will benefit by getting the attention of potential clients who also care about the cause.

A good example is a “donate and dine” arrangement with your local blood bank. A restaurant can organize a blood drive, with a blood mobile in your parking lot. As a thank you to donors, you can provide a free dessert or appetizer when they come in to eat afterward donating. This draws more people to the cause while exposing them to your business and its involvement.

4. Structure cross specials

Other examples of how to use co-marketing effectively include having your companies using each other products during sales. This will expand your customer base to uncharted territory and you can split the costs with your partner. An example is having your co-marketing partner reward their customers with your products or services, this will lead to more referrals and their customers will become your potential customers.

5. Use each other’s assets

This is one easy way of taking advantage of your partner’s resources. Examples of how to use co-marketing effectively by using each other’s assets include having a pop-up store in a retail outlet where you can market your products. Offer free samples and engage with clients, and you will be able to leverage the brand power of the retail store and the trust and loyalty it has created with its customers to acquire more clients for your business.

You can also share your media space where you can talk about each other in newspaper articles, mentioning each other’s strengths and achievements. Having another business or company talking about you shows people that you are a strong brand with a solid reputation.

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Co-market for Bigger Impact from National Small Business Week Locally in Torrance

As a small business owner, and with many of our clients also being local businesses in the Torrance area, we’re believers in promoting Small Business Week.

Small Business Power!

Did you know that more than 50% of all Americans either own or work for a small business, according to the U.S. Small Business Administration, and they create 2 out of 3 new jobs in this country?

This year’s SBA’s annual National Small Business Week is April 30 to May 6. 

If you’re a consumer, you can help celebrate the big impact small business owners have on the economy, the job market and our daily lives by visiting and patronizing your local Torrance and South Bay businesses. They appreciate you!

If you’re a Torrance business owner, encourage your local community to Shop Local. Co-marketing is a creative way, especially for those of you with a brick-and-mortar storefront or office.  And your co-marketing collaboration efforts may reap longer lasting benefits by strengthening your relationships with your neighborhood businesses.

START PLANNING NOW!

Collaborate with your neighborhood Torrance businesses to make Small Business Week a FUN event.

  1. Advertise “Meet Your Local Businesses!” Spread the word through each of your social media accounts, newsletters, ads and in-store banners about all the fun things you have planned.
  2. Offer free refreshments at each business stop.
  3. Put up balloons or other decorations.
  4. Create punch card for shoppers to visit each of your businesses and give a gift for doing so; maybe a grab bag with a little something from each shop, or pick from a choice donated by each of the businesses.
  5. Create coordinated promotion, e.g., get a haircut today, and get a free cup of Joe next door.
  6. Feature music or other entertainment in the parking lot (maybe using a local band.)
  7. Offer incentives you can provide to encourage first-time visitors to return, e.g., coupons.
  8. Have a fun photo booth or area (it’s a good way to get more publicity via social media too!)

What the best Small Business Week or Co-Marketing idea you’ve seen? Please share it with us!

>> READ MORE EXAMPLES OF CO-MARKETING FOR LOCAL BUSINESSES

4 Reasons to Add an SSL Certificate to Your Website Now

We’ve always installed SSLs for clients with websites accepting online payments.  We did not necessarily recommend SSLs for non-ecommerce sites.  This is not the case any more.

Do you I reallly need an SSL Certificate? How will it benefit my online business? These are some of the questions you might be asking yourself.

It turns out you need an SSL for your website more than ever.

SSL (Secure Socket Layer) is a technology that encrypts connections between an Internet browser (and other “client” devices) and a web server so that hackers can’t intercept sent data. When used in an http connection, the connection becomes https (secure https), the “S” being a sign that your site has an SSL Certificate. For example, https://umeworks.com (secured) vs. http://umeworks.com (not secured).

If the connection between your computers and your server isn’t secured, hackers can use specialized tools to intercept the data on transit, e.g., use it to access consumers’ bank accounts.

So, the number one reason to use SSL is to protect sensitive information being sent across the internet. The SSL technology does this by encrypting all data before it is sent. This way, even if somebody intercepts it along the way, they cannot make use of it because the encrypted information will only be readable to the server it is being sent to.

However, even non-ecommerce sites should use SSL Certificates because of recent changes.  Small businesses can benefit in using SSL four ways:

  • It’s important for trust

Web browsers such as Firefox are currently giving visual cues to help users determine whether or not a website is using SSL. For a secure https site, there will be a green padlock right at the beginning of your URL. In some cases, the entire URL bar may be colored green – all of these aimed at telling the user that your site is safe. HTTP sites don’t have the green padlocks. For a business, these cues can have a big impact on user trust.

  • Chrome has taken it one step further

While other browsers just display the green padlock, the new version of Google Chrome which was released at the end of January is blatantly warning users against visiting insecure sites. Just before your URL, there will be a “Not Secure” warning which could deter users from visiting your site. Google has said that at a later stage, they will in addition to the “Not Secure” warning place a danger sign next to your URL to further advice users against visiting your site.

  • Google Search Engine is giving a ranking boost to HTTPS sites

Actually, this started back in mid 2014 when Google announced that having a 2048-bit key certificate on your site will give you a minor ranking boost. At that time, Google said that SSL Certificates would have only a small impact on search results. But in their renewed efforts to make the web a safer place, the company has made SSL a permanent ranking factor and has mentioned being open to giving it more weight than other signals.

  • SSL Certificates are no longer expensive

Initially a barrier to acquiring the technology, SSL prices are now within reach for small businesses. GeoTrust, for example, offers a number of SSL certificates, including the Quick SSL Premium which goes at just $149/year. Thawte also has a low priced offer, the Thawte SSL, which is priced at $149/year. Pricing depends on several factors including brand, warrant and encryption levels. Many hosting providers offer SSLs you can purchase from within your control panel; some for less than $100/year.  So, installing an SSL certificate on your website via your current hosting company may be inexpensive and the fastest way. You can now acquire SSL Certificates free with LetsEncrypt.com, a service run for the public’s benefit by Internet Security Research Group.

Check to see if your hosting company support Free SSLs

Summary

For these reasons, if you don’t have SSL already, you need to make it a priority. It will be of immeasurable benefit to both your business and your customers.

Need help? UmeWorks can install your SSL for a nominal fee. Contact Us