A Multilingual Website Can Increase Business for your Immigration Services Firm

Providers of immigration services and legal aid have always had many challenges to overcome, and it is a difficult occupation under the best of circumstances. Those who practice this area of social services can be a godsend to new arrivals in this country as well as immigrants who have problems with attaining legal status or citizenship after living here for decades. However, one of the biggest challenges for both providers and their clients can be the first step of matching clients to the services they need, and a language barrier can make that even more difficult. In promoting the services that you offer, there are many good reasons to consider designing a multilingual website to reach those who need you the most.

How A Multilingual Website Can Increase Business For Your Immigration Service

In thinking about how building a website with multiple languages can help you to meet your goals, you must first think about what you want to accomplish with your web presence.

Do you want to:

  • Expand your client bookings?
  • Have better-informed clients upon a first visit?
  • Educate potential clients on immigration laws and processes?

All three of these can be accomplished by providing your website in multiple languages, including those that are only applicable to a minority of clients. With over 220 languages spoken by the residents of California, maintaining a bilingual website in English and Spanish is bound to serve the majority of your clients but also will leave a significant amount of clients in the dark about how your services can help them. Although many immigrants and residents seeking immigration services do speak English, those who do not have a strong command of the language have a natural reluctance to work with an agency who may not understand them or be understood.

How Difficult Is It To Create A Multi-language Website?

Retooling your existing website to support multiple languages is easier than you think. Half of the design infrastructure is already in place with your existing design, and most pages will simply require translation and posting of additional pages accessed by adding links to the new pages on your existing homepage. For the benefits that are realized from clearer communications with potential clients, it is a minimal investment of time and money that has the potential to substantially grow your client base.

A Multilingual Website Success Scenario

Imagine this – your immigration services agency, “Torrance Immigration Service Solutions” realizes success by using multiple languages in your website design. Torrance Immigration Service Solutions had already created a website with English and Spanish sections, which accounted for the majority of their clients. However, they realized over the years that there was a growing interest from other clients who were not from Central or South America. They found that inquiries were often not followed through by the client even when information was sent or attempts were made to book an appointment. Once they made the decision to update their website with a more inclusive mix of languages, including Chinese, Japanese, and Tagalog they found that their booking rates were improving for those under-served populations in the Torrance area.

Serve Your Clients’ Needs With A Multilingual Website

The web design experts here at UmeWorks are dedicated to designing the perfect pages to reach your target demographics with a multilingual website. With the help of our translation partners, we can provide your business or agency with the promotional tools you need to get your message out in any language.

Contact UmeWorks today for an estimate to translate your immigration services website, or more other information about how we can help improve your online presence.

The Advantages of Your Bakery Having a Multi-lingual Website

In the bakery business, you may have found that more than half of your success comes more from the moves you make in the back office rather than ones made in front of the oven. As time goes by, less business is walking in off the street and more is coming by way of your website and e-commerce efforts.

Whether you have great success in this may depend on whether or not you have taken the time to promote your business with a multi-lingual website to reach a linguistically diverse population. The residents of Torrance California area is multi-ethnic and multi-lingual. In addition to English, the first language of a resident of the area is likely to be Spanish, Japanese, Korean, Chinese or Tagalog.

Before you make the decision to make your website multilingual, take note if any of your baked goods are particularly popular among a certain ethnicity, or if your bakery offers any traditional pastries from other countries. It is important to ensure that your multi-lingual website reflects your specific client base, and what you offer your customers.

For example, a bakery with a Japanese language website may see an increase in website traffic and business from the Japanese community, but would not likely retain that business if it does not offer traditional Japanese pastries and other baked goods. Most Japanese do not enjoy the very sweet, rich flavor of American cakes.

The Advantages of Having a Multi-lingual Website for Your Bakery

The Los Angeles South Bay neighborhoods are a very diverse area that provides rich opportunities for your baking business. In addition to traditional moneymakers such as weddings and birthdays, there is an abundance of corporate events and ethnically specific occasions such as quinceaneras that may make up a significant portion of your business when it comes to delivering personalized cakes. In this last case, the advantage of having a website that communicates with Spanish-speaking buyers in their native language is a tremendous advantage over a competitor who has an English-only website.

Here are a few advantages that you may not have thought of:

  • Increased Search Engine Ranking in foreign language searches
  • Higher rate of referrals and conversions from new customers
  • Broader appeal for specialized regional recipes and special occasions
  • Market penetration into previously under-served populations
  • Ease of use for customers who may experience a significant language barrier

A Multi-language Website Multiplies Your Potential Sales

Imagine for a moment that you don’t have just one bakery company, but rather that you own three or five, all of which include employees that speak a different language and are in touch with a different culture. In essence, this is the virtual effect of having a multilingual website. This is especially true if you have an online store attached to your website that enables online ordering and/or delivery of your products. Each language that is featured is just like opening up an entirely new business that brings with it a whole new flow of business.

How a Multi-Language Website Can Outpace Your Competition

Matcha Kasutera Japanese Cake
Let’s look at a scenario of a local baker wanting to expand her business. Because there is a significant population of Japanese living near her bakery, she hired a new baker who was skilled in making traditional Japanese desserts such as dorayaki, taiko manju, and castella. The response of those making walk-in purchases was good. Unfortunately, the owner did not see an increase in online sales to match what she was seeing in her store.

Her new pâtisserie suggested that they add a Japanese language website to promote the new items for holidays and special occasions. This turned out to be a very good piece of advice, as the business realized a substantial increase in ecommerce orders and even higher foot traffic at the bakery’s location. It worked out so well that she was able to expand her operation to include specialized Russian pastries as a part of her menu.


Whether you already have an ecommerce site or need to build a new one from the ground up, UmeWorks can help you create a multi-language website that can help your bakery business meet its sales goals.

Contact us today to schedule a free no-obligation consultation.

Why Intellectual Property Legal Firms Should Have A Multilanguage Website

The business of intellectual property law is complicated in a number of ways, but in situations when that property may be subject to duplication or distribution in a number of different countries one of the biggest stumbling blocks becomes the language barrier. Intellectual property litigation is increasingly becoming an international affair, and a rising tide of overseas interests are becoming parties to these proceedings.

This presents a great amount of opportunity for those who are prepared for these situations. Whether you are a global law firm or a private practice, there is a distinct advantage in having a multi-language website.

Important Reasons for IP Firms to Have a Multi-language Website

When you are dealing with intellectual property cases, you will inevitably need to deal with patent law. You will need to have the capacity to translate documents into the language of the country in which the patent is held in order to meet discovery requirements during litigation. If a client is approaching a case in which courts in multiple countries will be involved, they will be looking for a firm that clearly offers multi-lingual services. This is especially true in the case that English is not the first language of the client in question. A potential client whose first language is one of the common foreign languages in the Torrance area (including Chinese, Japanese, and Korean) is apt to skip a website altogether if it does not provide any information in their native language.

In addition, many overseas companies have registered patents here in the U.S., so they will need a law firm here that can translate all the relevant documents and file them in the U.S. in the English language. If a foreign company finds a firm with a multi-lingual website that includes their language, that could be their deciding factor in hiring them.

A Cost Effective Way To Reach More Clients

The legal profession has never been more competitive, and even if your firm has a great reputation for the practice of intellectual property law in legal circles, it is a distinct possibility that a client who finds themselves needing to defend their rights for the first time will have never heard of you and know very little about the field of law. You need a quick, easy, and affordable way to build a bridge to this new client base, and a multi-language website caters to their needs in a variety of ways. Not only does it demonstrate the international reach and scope of your legal practice, but it presents essential information that they need to understand beforehand in as clear a manner as possible given potential language barriers. Since it is often a simple translation of webpages that already exist, this is a very effective low-cost solution to the problem of bringing in new clients to your practice.

Which Firm Would You Choose?

Let’s look at an example of two different firms. The firm of Silver & Brewster is well-known in its field but it conducts all business only in English and is content to let their website reflect that. Their cross-town competitors at the law offices of Lee, Sanchez and Phillips are used to handling cases where intellectual property rights have needed to be defended in EU courts and in China. Therefore, they designed their site with a mind to making it easier for clients to see that they have the linguistic capacity to defend their rights overseas. With this advantage in the market the firm of Lee, Sanchez and Phillips outpace the caseload of Silver and Brewster by almost two to one.

Make Your IP Website Multilingual

Do you need help designing the perfect website for your intellectual property legal firm? Here at Umeworks we specialize in multilingual websites that can bring clients through your front door. In addition, our translation partner can provide translation services for essential legal documents for your practice.

Contact UmeWorks for more information and a free estimate on how we can help your firm grow with comprehensive website design solutions.

Advantages of your Catering Company Having a Multi-lingual Website

As the owner of a catering company, there are many challenges that you face every day. There is often a shortage of skilled kitchen staff and high turnover of employees in general. The overhead of the business can be fairly high, requiring purchase and storage of specialized equipment some of which will not see any use for months at a time.

However, the single biggest challenge in the business of catering is marketing and successfully booking events on a regular basis. This is the one area where a good website can have the greatest impact, and one way to multiply the effectiveness of your website is to have a design that supports multi-language access for non-English speakers. And, if your website has online ordering capability, this even more true.

The Advantages of a Multi-lingual Website for your Catering Company

Would it surprise you to learn that only a little over a third of Internet users have English as either their first or second language? This unspoken truth is just one example of how a traditional English-only model of promotion is leaving behind a vastly underserved population of consumers. Even when a closer look is taken just at your customers at the local level – who are by far much more likely to book the services of your catering company – having a multi-language website can increase the traffic to your website and dramatically increase the number of event bookings you receive.

5 Reasons Why A Multi-Language Website Can Have A Big Impact On Your Bookings

There are many advantages to having a multi-language website no matter what business you are in, but there are 5 that you should consider for your catering company.

1. Ease of Online Ordering

When a customer is looking to place a catering order online, a language barrier can be a significant impediment that may make them reconsider using your service. Allowing your site visitor to view the menu selection and order online in their native language can knock down this barrier and encourage more online order placements.

2. Effectively Target Your Market

If your catering company specializes in a specific regional cuisine – such as southwest/Mexican, Korean bbq or Japanese sushi – having pages in those languages can help to target those markets that are looking for this specific cuisine for their events.

3. Build Trust and Affinity With Customers

When one is in a foreign country where ones first language is rarely used in public conversation or in media it can be a great relief to see a business that uses it. A multi-language website that includes their native language can make a great first impression on potential customers as well as grant them ease of access.

4. Get the Jump on the Competition

Competition in the catering business can be fierce, and this often results in a race-to-the-bottom in pricing in order to edge out other companies. This is not as effective as convincing a consumer that booking your company is booking the right company rather than just the cheapest. Clearly communicating in their language can do this quite effectively.

5. Market in a Cost-Effective Manner

Perhaps the best reason why a multi-language website has a big impact on your website traffic and bookings is that it is a relatively low-cost way to multiply your marketing channels. In essence, it is just a translation of information that already exists on your website, perhaps only doubling or tripling your number of pages with the effect of bringing in a commiserate amount of business.


 

Expand Your Website’s Reach and Increase Bookings

Do you think that your catering business could benefit from a multi-language website? Contact UmeWorks for a free no-obligation quote to expand your existing site to include other languages, or build a new ecommerce catering website in multiple languages.

Request A Free Estimate

How Multilanguage Websites Can Help Preschools

One thing that you can safely say about the preschool business is that it is always growing, and as is the case with the entire country preschools are growing more diverse. One of the greatest hallmarks of diversity in early childhood education has been the enthusiastic embrace of a multilingual classroom model. This is not only for purposes of inclusion but to prepare the preschoolers for later success in learning languages that are not their own. Shouldn’t you consider a similar model when it comes to promoting your business?

The Limitations of an English-Only website

No matter what language they speak, every parent is your potential customer. Limiting your client base to only those who speak English might end up being a larger problem than you anticipate. Although the majority of the population in America are English-proficient, according to the U.S. Census, over 20% speak English “less than very well”.  The percentage is higher  in urban areas, but no matter where your business happens to be located, the prospect of excluding one out of every 5 people from your services is worrying.

How Do Multilanguage Websites Work?

A multi-language website works on many of the same principles as a website that is only written in English, but for each page of content, mirror pages are created for speakers of as many languages as you would like to include. Some languages that would vastly increase your base of potential customers include the following languages:

  • Spanish
  • Chinese
  • Korean
  • Japanese
  • Hindi Arabic
  • Somali
  • Tagalog

With just a few mirror pages translated to these languages, you can significantly increase the understanding of up to a quarter of visitors who would potentially visit your website, and this can have a bigger impact than you know.

Unexpected Impact of a Multilanguage Website

When you think of a multilanguage website, you probably wouldn’t expect it to have much of an impact on web traffic, but rather see it as a kind of convenience. In truth, it can have an enormous effect on your efforts to boost traffic. Search engine optimization (SEO) is one way that posting multiple language pages can be a boon, as while you may be in stiff competition for page rank against other preschools, your foreign language pages may be a first-page result when the search for the service is done in the foreign language. The value of this competitive advantage over competitors providing preschool services is immense, and shouldn’t be discounted out of hand.

Example Scenario of Preschool Benefiting from the Usage of a Multilanguage Website

Objective: To increase the number of enrollments of children in the preschool.

Situation: A new preschool opened in Torrance two years ago. This neighborhood is home to a significant number of young executives and their families from Japan who are on multi-year assignments to manage their North American offices. The most common non-English languages spoken in this area are Spanish, Korean, and Japanese.

Solution: To promote the preschool’s unique Reggio-inspired philosophy, the owners have expanded their marketing reach with a multilanguage website describing their approach and offerings in English, Japanese, and Spanish.

Results: The non-English language web pages significantly increased the website’s overall traffic, and the number of website appearances on page 1 of search engine results for “preschool palos verdes”, “preschool torrance”, “preescolar palos verdes”, “preescolar torrance”, “yochien palos verdes”, and “yochien torrance”.

The number of school tours and enrollments increased, with a significant proportion of students whose parents’ native language is not English. The Japanese parents expressed how appreciative they were to find a website written in Japanese, and how much easier it made them to learn whether the school was a good fit for their child and family.

Because of the success, the preschool plans to expand their website with other languages over time.


 

Get a Free Estimate to Create a Multilingual Website

If you think that a multilanguage website is just the boost that your preschool needs to fill your classrooms, contact UmeWorks for a free estimate and how to get started today!   Send us a link to your website’s URL, what languages you want to add, and we’ll provide you an estimate.

Request A Free Estimate