How EAT Can Help Your Website’s Off-Page SEO

Successful search engine optimization (SEO) requires you to use both off-page and on-page SEO efforts. Combining the two techniques produces long-term sustainable results in search engines. This post explores the interrelationship between E-A-T and off-page SEO factors. What is Off-Page SEO? It refers to all the activities you do off of your website to increase […] Read More →

Should You Use a Guest Blogger?

There are numerous reasons for guest blogging on another site, including building yourself up as an industry authority, building visibility for your brand, providing more value for consumers, contributing to the online community, linking back to your blog, and funneling referral traffic back to your website. However, while contributing guest blogs is valuable for you, […] Read More →

When Building a Website is Like Building a House

Not wanting to be guilty of speaking “techie jargon” that the client doesn’t understand, I often use analogies to explain website options and services. While none of my analogies are perfect, I hope they make clearer some of the matters related to websites for most people. Tract Home or Custom Home? When selecting a platform […] Read More →

What to Consider Before Buying a Low-cost Website Design Package

Let’s face it; your website is arguably a must-have marketing tool. It forms the hub of all your inbound marketing strategy, and it is likely the number one thing that prospects want to see before making a purchase decision. As businesses understand and appreciate the value of inbound marketing and SEO strategy, business websites are […] Read More →

When is the Best Time to Publish Posts to Facebook for my Business?

I hear this question a lot. Pundits have suggestions, i.e., Tuesday through Thursdays between 9am – 2pm for B2B; Monday through Wednesday 9am – 5pm for B2C, you may want to try another strategy. I’ve found that most “expert sources” have different recommendations. Also these are subject to change over time as people’s behaviors change. […] Read More →

Getting Your Business through the Coronavirus Crisis

Working from home, self-quarantine, and canceling events may help mitigate the COVID-19 crisis and protect your employees from the deadly virus. However, social distancing also threatens to devastate businesses. As the coronavirus (COVID-19) global crisis spreads to new epicenters in the U.S. and Europe, businesses are scrambling to mobilize responses. The outbreak continues to create […] Read More →