What to Consider Before Buying a Low-cost Website Design Package

Let’s face it; your website is arguably a must-have marketing tool. It forms the hub of all your inbound marketing strategy, and it is likely the number one thing that prospects want to see before making a purchase decision.

As businesses understand and appreciate the value of inbound marketing and SEO strategy, business websites are getting better overall. They are now faster, mobile-friendly, sleeker, and more useful. As consumers demand a better user experience, websites need to provide functionality, performance, and ease-of-use.

These are some of the factors that businesses must consider before accepting a website price, whether they are building a new site or renovating an existing one.

Website Development and Design Pricing are Not Always Straightforward

Setting a website price is not always so simple or straightforward. Although it may feel easy to shop for a website designer by comparing published online prices, you may not end of with what you expected or a site that is optimized for your business. Website designers and developers must consider many factors and nuances before quoting price estimates. Hence, many website agencies do not have a pricing listing because of the nature of their service.

A good website design or development company will first discuss with you to find out what you want, expect, and need on your website. Is it a marketing, business, or informational site? Web designers should take their time, effort, and resources to understand the various aspects of your business and brand before giving you an estimate.

For instance, if you want to generate higher walk-in sales for your business, a web designer will have to factor in such issues when creating and designing the website to enable it to attract customers to your store and buy your brand.

Therefore, it’s critical for a web designer first to understand your needs and your desired level of post-publication involvement in maintaining the site and keeping it updated with relevant SEO content for ranking and visibility.

Understanding these facts enables designers to quote an estimate for a solution that is appropriate to your particular situation. Thus, be wary of off-the-shelf prices least you end up looking for another designer to finish the project.

Examples of Aspects that Affect Website Pricing

  • Copywriting: will you need help writing your website copy? Edits to optimize for Search Engines? For marketing?
  • Images: Will you be providing professional photographs, or will the designer look for stock images, or need to provide extensive editing of non-professional photographs you supply?
  • Functionality: Will you website need any functionalty included such as online booking of appointments, ecommerce with PCI compliance, event calendar with registration, uploading of resumes, newsletter opt-in integration or the ability for affiliates to register? Content Updating: Do you need the ability to update your website content yourself (without coding knowledge)?
  • Data import: Are you redesigning an existing website from which a large volume of content must be migrated? Revisions: How many rounds of revisions are included?
  • Website Tools: Will you need website analytics tracking, security monitoring, SSL installation, cookie consent banner, content management system, or other tools, and are they included in the price?

There are many things that affect website pricing. You are not expected to know whether your site needs all of these. But again, a good website designer will know the questions to ask you and determine what makes sense for you, your business and your website.

Over to You

Pricing for web design and development services is not cut and dry. You must factor in numerous variables such as the examples listed above, as well as the experience of potential agencies and the services they provide. It is vital to understand what you need before you accept any website price. Choose a website designer that can help you determine those needs.

When is the Best Time to Publish Posts to Facebook for my Business?

I hear this question a lot.

Pundits have suggestions, i.e., Tuesday through Thursdays between 9am – 2pm for B2B; Monday through Wednesday 9am – 5pm for B2C, you may want to try another strategy. I’ve found that most “expert sources” have different recommendations. Also these are subject to change over time as people’s behaviors change.

What you can do is check when YOUR Facebook Fans are online, and post then so they are most likely to see while they are active. To find out, go to “Insights” on your Facebook Page. Then go to “Posts”. At the top of the page, you’ll see the days and times “When Your Fans Are Online”.

Graph showing best times to publish Facebook posts

With all this being said, know that Facebook is suppressing the frequency that organic posts are being displayed drastically. So while posting regularly may not be a good strategy to reach new customers, having a Facebook Page is still critically important for credibility. If a prospective client wants to check you out, chances are they’ll check your website and your Facebook Page. So continue to post engaging content regularly when your Fans are logged in!

To reach prospective new clients, use targeted Facebook ads.

Contact UmeWorks to help you build your business’ presence on social media and increase its visibility.

Getting Your Business through the Coronavirus Crisis

Working from home, self-quarantine, and canceling events may help mitigate the COVID-19 crisis and protect your employees from the deadly virus. However, social distancing also threatens to devastate businesses.

As the coronavirus (COVID-19) global crisis spreads to new epicenters in the U.S. and Europe, businesses are scrambling to mobilize responses. The outbreak continues to create health risks to employees and significant financial risks to businesses. Companies must come up with an appropriate response.

It is still too early to fully map out and understand the severity of the crisis or its long-term effects. What’s evident is that the reluctance to go out and the resultant drop in foot traffic has left many businesses empty.
Below are some ways to help your business stay afloat and survive the crisis.

Protect Your Cash Flow

Cash flow is your business’s lifeblood. Your business will always have expenses, but the longer the coronavirus pandemic exists, the tighter it will get to maintain cash inflows. Crisis-proof your business using the following strategies.

  • Prepare cash flow projections for the next few months to help you see and anticipate what changes you need to make and when.
  • Review your credit policies and histories of your customers.
  • See if you can extend payments to your suppliers. As an example with dine-in at restaurants down as much as 75%, food delivery service company Grubhub is deferring commission fees for impacted independent restaurants.
  • Offer your customers discounts.
  • Use cash flow management tools to help you forecast, track, and manage your cash flow.

Embrace E-Commerce

E-commerce can help shield your business against the adverse effects of social distancing and staying home. It’s natural for consumers to shift their purchases online to avoid public places. Therefore, consider adding online services and payment if feasible, or adding product shipment for your brick-and-mortar store.

Sell Gift Certificates

Sell and promote gift cards and certificates to immediately put cash into the business. Encourage as many customers as possible to buy gift cards and store merchandise on your website. Use the money you get to maintain your cash flow until the crisis ends.

Webinars, Online Training, and Teleconferencing

Hold webinars and online training and service delivery using tools such as Skype, WebEx, Zoom, or join.me to promote your products online. You can also use business conferencing tools and apps to make remote work environments more manageable and support your business operations.

Stabilize Your Supply Chain

Stabilize your supply chains by ordering your supplies online, using safety stock, finding alternative sources to get around travel bans, and working with your suppliers to solve bottlenecks. You can also co-develop plans, implement interim solutions around the pandemic, and communicate strategies to your stakeholders.

The Bottom Line

The COVID-19 crisis is neither the world’s first pandemic nor its last. Getting your business through the crisis requires a cool head about you. Create a disaster preparedness policy to deal with the worst-case scenario of an all-out coronavirus pandemic that cripples most operations. A thorough plan will include procedures round remote work, cash flow, e-commerce, securing lines of credit, supply chain alternatives, insurance coverage, and much more.

UmeWorks Can Help

If you need help implementing these online strategies, please give us a call at 323 638-9328 or email us at info@umeworks.com.

How to Choose a Website Designer

Looking for a website designer to help with your business website? A quick search on Google and recommendations from friends will present many options, leaving you spoiled for choice. With many professionals to choose from, how do you find the right one? Well, the following are some tips on how to choose a website designer in Torrance:

  1. Find a designer who can help you achieve the goal of your website
    You need to compare several designers to assess their unique offerings. After being impressed by their sample websites and service offerings, you want to be confident that they have the expertise to design a website that will help you accomplish your specific business goals.
    The best way to know for sure that the seemingly impressive designers are not a one-trick pony is to contact them directly and set up an initial consultation call. Be sure to explain what the goal of your website is so that they can tell you if they can get the job done, and what your budget is. Pay attention to their responses and decide if they seem knowledgeable and are reassuring enough.
  2. Ask relevant questions
    You want to be on the same page with the designer when it comes to what to expect. The following are the important questions to ask the designer to see if they can help meet your goal:

    • Do you use templates or build custom websites?
    • What is the communication process during the project?
    • What are the expectations and requirements for both parties?
    • Will the website be coded for responsive design?
    • How many rounds of edits and revisions I’m I allowed?
    • What support do you offer after the website goes live?
    • What SEO will you do for the website?
    • Do you offer online marketing services?
    • How do you structure your charges?
    • Can you provide references or a list of websites that you have designed previously?
    • Can you help with copywriting for the website?
  3. Check for qualities of a good web designer
    There are certain traits of a great website designer to look out for. For instance, a good designer should be knowledgeable, able to adapt and integrate, have proactive behavior, and have excellent communication and listening skills, among other traits. When asking prospective web designers the above questions, be sure to score each designer on a scale from 1-10 based on the following:

    • Did they appear credible, professional and knowledgeable?
    • Did they ask the right questions or have a methodology to assess your specific needs?
    • Did they demonstrate a thorough understanding of your business needs and objectives?
    • Did they communicate clearly?
    • Are they prompt with feedback to your questions?
    • Did they offer unique and innovative ideas and solutions?

You obviously want to choose the best website designer in Torrance. You can never go wrong by choosing UmeWorks. We are a professional, credible and reliable website design company that gets the job done right the first time. Besides web designing, we offer a wide range of services, including copy writing, content marketing, logo design and graphic design.

Download a free copy of our interview form that will help you compare different website design companies and choose the right designer to help you accomplish your business website goals.

Ready to get started? Request a quote from UmeWorks today!

What are the Basics for a Website for Manufacturing and Industrial Companies?

In the twentieth century, production was a roller coaster, with the vast majority of manufacturers and industrial companies coming out on top of their game. It actually didn’t take much to win customers over. Directories, word-of-mouth and direct mailings were enough to do the trick. Fast forward to the 21st Century, a large part of the B2B buying process is being accomplished anonymously online.

What does this mean to manufacturers and industrial companies? Well, it simply means that a website is a must-have marketing and sales tool if they want to attract more customers and increase revenue. So, whether you are a custom manufacturer, industrial distributor or an OEM, you should have a company website, if you don’t have one already. If you’re wondering how to go about it, the following tips for designing a website for manufacturing and industrial companies in Torrance will help you get started:

  1. Determine your Marketing Goals
    Firstly, you need to establish why you’re creating, redesigning or upgrading your website in the first place. Is it to increase website traffic, increase qualified leads, increase conversion rate, or enhance product awareness? Be sure to identify measurable, achievable outcomes that will lead to your business’ bottom line.

    After identifying your marketing goals, you should then communicate your marketing goals to your in-house team or choose a website designer. Whoever that you delegate the task to, be sure that they have the expertise needed to build a website for manufacturing and industrial companies that will help you achieve your marketing goals.

  2. Identify your Unique Selling Proposition
    Not creating a Unique Selling Proposition (USP) is one of the most common mistakes that manufacturers and industrial companies usually make. If you’re a new business, chances are that your visitors don’t know what your business is all about.

    So, even before you start crafting your website content, you should identify your USP that will convince potential buyers to stay on your page and buy from you. After identifying your USP, ensure that it’s consistent across your entire website. Remember to create content specifically for your buyer personas.

  3. Optimize your Website for Search Engines
    What does it matter what your Unique Selling Proposition is if buyers don’t get to find your website in the first place? What you want is for your website to be easily found by prospective customers. The key to your website being found is to create content that is relevant and helpful to your visitors when they have a goal they want to achieve or a problem they want to solve.

    To optimize your website for search, you need to use terms (keywords) that your buyers are most likely to use when searching for your products online. So, be sure to determine the kind of content you need to provide so that online buyers can easily find your website on search engines.

Want to find out more about the basics for a website for manufacturing and industrial companies? UmeWorks can implement the best website solution to help you position your company for further success.

Give us a call at 323 638-9328 or email info@umeworks.com today to tell us about the goals you want to achieve with your website and we will help you every step of the way.