How to Like a Facebook Page From Another Page

How to Like a Facebook page

As a business owner, do you ever wonder (or want to be reminded) of how you can Like another Facebook Business Page as your page, vs. as an individual? Perhaps you have a partner, a colleague or a member of your business networking group you’d like to help promote. Or perhaps you’d like to ask another business to promote your Facebook Page to help your company get more visibility.

No need to “Google” it – here are the instructions right here:

How to Like a Facebook Page as your Page:

    1. Go to the Page you want to like.
    2. Click below the Page’s cover photo.
    3. Select Like As Your Page.
    4. Select a Page and Submit.

To see a list of all the Pages that your Page has liked, go to your Page and scroll down to Pages liked by this Page in the right column.

To see posts from pages that you’ve liked as your Page, go to your Page and click See Pages Feed in the right column of your Page.

Want help with your website and Internet presence? Contact UmeWorks in Torrance at 323 638-9328 or info@umeworks.com to discuss your website needs.

Why Having a Child Theme is Important for Your WordPress Website

You and your website designer have finally selected the WordPress theme (from the thousands that are available) that you feel is the best fit for your website. However, it’s not completely matching your vision and you want to make adjustments to the design. This is where using a child theme comes in.

It’s important to understand what a child theme is and its relationship to the original, or “parent” theme. The parent theme is “a complete theme which includes all of the required WordPress template files and assets for the theme to work.” The child theme inherits the look and functionality of the parent theme but can be used to modify any part of the theme without touching the parent’s core files and assets. The child theme overwrites specific assets of the parent theme, while maintaining the rest from the parent.

Benefits of Child Themes:

  • Allows you to easily reproduce or move your modifications
  • Keeps your customizations separate from parent theme functions
  • Parent themes can be updated without deleting your modifications
  • Save on development time as you are not starting from scratch

Although it may initially feel a bit intimidating, it is not that difficult to create a child theme in WordPress. There are three main steps to set up a child theme:

  1. Create a theme folder in your wp-content/themes folder.
  2. Create a stylesheet that you will put in that child theme folder that designates the parent theme stylesheet.
  3. Enqueue stylesheet by creating a functions.php file for your child theme and include the enqueue PHP script.

For the full instructions on how to do this, visit the WordPress theme handbook page.

You should avoid making changes directly to the parent theme files, as your customizations will be lost once the theme is updated. Some people will then skip theme updates in order to avoid this, but it is not advisable to do so; the updates may include important bug fixes and new features and skipping them could result in security and compatibility problems.

For Website Owners, your Key Take-Away is this:

Before you engage a new website designer, be sure s/he understands the importance of Child Themes, and plans to implement one on your new WordPress website to prevent problems and unnecessary work maintaining your site in the future.

UmeWorks has built many WordPress websites and implements child themes as part of our usual practice. If you want an experienced website designer and developer, schedule a free initial phone consultation with UmeWorks to discuss your website needs.

Contact UmeWorks Today

How Much Does it Cost to Maintain a Website?

The Cost of Website Maintenance

Congratulations! You’re glad your beautiful website is built. You’re done, right? Well, not quite…. Website owners need to be aware that building their website is only the first part of the process – regular maintenance and updates are as important in keeping your site healthy and effective.

There are two main types of website maintenance:

  1. The first type is updating your website content.
  2. The second type is maintaining the integrity of the website software and programming code. These are what allow your website to display and function.

Just as with most equipment and appliances we use, and especially those that run with software, regular maintenance is required to keep websites running optimally. Software updates to plugins, extensions, and your website framework are needed to reduce bugs and hacking.

How Much Does It Cost You NOT to Maintain Your Website?

You can choose not to do either type of website maintenance, but this is not recommended in both cases because:

  1. Your Search Engine Ranking Position (SERP) can be hurt if you do not update/supplement your content on a consistent basis. Search engines will view your website content as stale, and bias towards websites with fresh, unique content, will serve them up in response to keywords searched.In addition, you need to provide users a reason, i.e., new, valuable content, to return to your website.
  2. Some individuals who opted NOT to keep current with their software updates have come to me for help after their website was no longer displaying properly or was hacked. Most often, more time was spent repairing these websites than regular maintenance would have taken. In some cases, older software updates were no longer available, and the website had to be rebuilt completely with fresh software.

Content Update Maintenance Options

This post-publication choice should be discussed before the website project commences as this can determine the best method/platform on which to build your website.

Option 1: If your website will have frequent content updates and your business has sufficient in-house staff, having a website built on a Content Management System (CMS) is the best option for businesses with non-coders. Your team will be trained on how to make at-will basic website content updates

Option 2: If content updates will be infrequent or your business does not have the bandwidth to make content updates, then outsourcing your content updates to a website firm may be your best option. UmeWorks offers this service and will make content updates to your website per your requests, and bill those at our hourly rate.

Website Software Maintenance Options

Option 1: You can opt to perform the maintenance yourself, depending on your:

  • Technical capability
  • Time available
  • Priorities
  • Budget

Option 2: You can opt to outsource maintenance to a website firm so you can concentrate your efforts on what you do best – building your business and providing service to your clients. UmeWorks offers maintenance service and will check for software update availability, make updates as needed, troubleshoot and resolve compatibility issues at least once per month. You may also opt for updates-as-released maintenance to minimize vulnerability. These services are billed at our hourly rate.

Related Services: Site Security

Recommended services are site monitoring, malware removal and hack response. There are firms that specialize in this such as Sucuri.* You can either manage your account, or hire UmeWorks to respond to alerts for our website on your behalf.

What if you opted not to use this security monitoring service, but your website gets hacked? Sucuri also offers immediate help for hacked site, with various response time price points.

*Disclosure: UmeWorks is an affiliate of Sucuri and may receive compensation for referrals to them from this website.

Eight Questions for Planning a Great Website

Whether you are hiring a website designer or using a DIY tool, it is worthwhile for you to spend some time thinking about what you want from your website. Here are eight questions to ask yourself before embarking on a new website launch. Knowing the answers to these questions are the right steps to planning a great website. It will also allow your website designer to provide you a more accurate estimate and avoid unexpected expenses for mid-stream changes and rework.

  1. Who is your audience? Think of the demographics of who you are trying to attract. Do you have more than one target audience? Is there a specific geography your business caters to?
  2. What “feel” do you want your website to engender to make site visitors want to stay on your site? Should it be professional? Humorous? Fun? Kid-friendly? Goth? Scary? Dope? You may wonder about why someone would select one of those, but, what if you are a thriller writer? Comedian? Lawyer? Pre-school? Skateboard manufacturer?
  3. What do you want your website to do for your business? Get more leads? Provide affirmation of your credibility and expertise? Showcase example of your work? Sell online?
  4. Keeping the answer to the question above in mind, what content do you want to include on your site?
  5. Then, how to you want the content organized so it logical and easy to find? That is, what will your website’s page structure be? For example, a simple website might look like this:
    • Home Page
    • About
    • Services/Products
    • Samples
    • FAQs
    • Newsletter Sign-Up form
    • Contact Us
    • Privacy Policy
    • Terms and Conditions
  6. What are the most important messages a visitor should be aware of immediately? What do you want visitors to do when on your website, i.e., what is your call-to-action (CTA)? These items should be included on your website’s Home Page.
  7. Other than images and words, is there any “functionality” your website should include? Perhaps
    • Sell products online
    • Pay for services online
    • Opt-in sign up form for your newsletter
    • Buy Now
    • Register Now
    • Contact You
    • Facebook or Instagram Feed
  8. Once your website is published, how often do you expect to change your content? Do you wish to do this yourself, or hire a professional so you can concentrate on your core competencies?

Answer these questions, and you’re at a great start for a successful new website. A strong website designer will discuss your answers, probe to understand more, and make suggestions that help you build a site that helps to support your business goals.

Ready to get started? Request an estimate from UmeWorks for your new website!

We strive to deliver more than a website. Our goal is to to be a partner in your business success.

Six eTools To Increase Your Businesses Visibility

New business owners often come to me for a new website.

Now, don’t get me wrong, of course I’m happy to oblige, but I also want them to know that having a great website by itself is not enough. With over a billion websites in existence*, a business owner cannot just sit back and hope someone finds them.

The good news: there are both offline and online tools you can use to increase your company’s visibility. There are several “eTools”, i.e., online, I recommend.

Sometimes business owners think it is a choice between one or the other. For example, one South Bay real estate broker asked me, “Why do they need a website if I have a Facebook Page?”

We recommend using these six tools together to get the most of the Internet’s reach. Each serve a particular purpose, so its not a matter of which one, but how to use them together effectively. To do that, the first thing is you need to be sure understand who you are targeting and what your messages are.

#1. Have a Great Website – Your website serves as your “home base” where you can let your prospective clients know you can help them solve their problems, and call them to take the next step in engaging with your company. It needs to reflect who you are and represent your business well.

#2. SEO –  Organically Optimize your Website
Drive more traffic to your website with organic SEO, i.e., optimize your web pages with keywords that people would search for to find companies like yours, in your geography if you deal with local business. Links from other quality websites to yours are also important in search engine algorithms. Blogging is a great way to keep your SEO juice flowing with keyword reach, unique, useful and engaging posts on a regular basis.

#3 Paid Advertising – Kick it up a notch with online paid advertisements such as Google AdWords and Facebook Ads. Drive more traffic directly to your website. This will enable prospects to self-select themselves. You can determine the demographics and geo targeting of who you want your ad to be seen by.

#4 Strong Landing Pages are important follow-through for your Paid Ads. Be sure the web page your ad is linked to provides the information visitors are expecting after clicking on your ad – do not direct them to a generic page or home page where they don’t find the specific information you highlighted in the ad. There should also be a CTA (call-to-action) on the landing page, inviting the visitor to take the next step to solve their problem.

#5. Email Marketing is a great way to stay connected and drive visitors back to your website. Include an opt-in form on your website and invite visitors to add themselves to your email list. Be sure to provide a way for the user to unsubscribe whenever they wish, and let them know they can do that upfront so they won’t fear being locked in. Sent out information related to the content on the web pages and blog posts they visited.

#6. Social Media – Let’s “face” it… most of the world’s population is using at least one social media platform. Know which one your prospects live in so know which you should spend energy and resources are. But a Facebook page does not replace a website. The timeline content is transitory. Can you imagine posting information on your services to only have it disappear in a week?

Post engaging content and build your community. Answer questions. Help out. Include links back to your website to drive back to your site, e.g., blog post pages, but don’t oversell. You will lose followers if you are constantly asking them to buy something

Use these etools together to get your message out about your business and reap the benefits. Best wishes!

Want help implementing? Contact UmeWorks at 323 638-9328.

*Per Quora