What are the Basics for a Website for Manufacturing and Industrial Companies?

In the twentieth century, production was a roller coaster, with the vast majority of manufacturers and industrial companies coming out on top of their game. It actually didn’t take much to win customers over. Directories, word-of-mouth and direct mailings were enough to do the trick. Fast forward to the 21st Century, a large part of the B2B buying process is being accomplished anonymously online.

What does this mean to manufacturers and industrial companies? Well, it simply means that a website is a must-have marketing and sales tool if they want to attract more customers and increase revenue. So, whether you are a custom manufacturer, industrial distributor or an OEM, you should have a company website, if you don’t have one already. If you’re wondering how to go about it, the following tips for designing a website for manufacturing and industrial companies in Torrance will help you get started:

  1. Determine your Marketing Goals
    Firstly, you need to establish why you’re creating, redesigning or upgrading your website in the first place. Is it to increase website traffic, increase qualified leads, increase conversion rate, or enhance product awareness? Be sure to identify measurable, achievable outcomes that will lead to your business’ bottom line.

    After identifying your marketing goals, you should then communicate your marketing goals to your in-house team or choose a website designer. Whoever that you delegate the task to, be sure that they have the expertise needed to build a website for manufacturing and industrial companies that will help you achieve your marketing goals.

  2. Identify your Unique Selling Proposition
    Not creating a Unique Selling Proposition (USP) is one of the most common mistakes that manufacturers and industrial companies usually make. If you’re a new business, chances are that your visitors don’t know what your business is all about.

    So, even before you start crafting your website content, you should identify your USP that will convince potential buyers to stay on your page and buy from you. After identifying your USP, ensure that it’s consistent across your entire website. Remember to create content specifically for your buyer personas.

  3. Optimize your Website for Search Engines
    What does it matter what your Unique Selling Proposition is if buyers don’t get to find your website in the first place? What you want is for your website to be easily found by prospective customers. The key to your website being found is to create content that is relevant and helpful to your visitors when they have a goal they want to achieve or a problem they want to solve.

    To optimize your website for search, you need to use terms (keywords) that your buyers are most likely to use when searching for your products online. So, be sure to determine the kind of content you need to provide so that online buyers can easily find your website on search engines.

Want to find out more about the basics for a website for manufacturing and industrial companies? UmeWorks can implement the best website solution to help you position your company for further success.

Give us a call at 323 638-9328 or email info@umeworks.com today to tell us about the goals you want to achieve with your website and we will help you every step of the way.

How to be Sure Your Website is Effective

Your website is perhaps your most powerful marketing tool. Whether your objective is to boost brand awareness or to sell a service or product, effective web design can be the difference between a new lead and a lost prospect. So, if you’re losing visitors within 5 seconds of landing on your site or you’re not ranking highly on search engines, you should take a hard look at how your website is designed and optimized. The following are 5 simple ways of creating an effective website:

  1. Make it aesthetically appealing
    The design and presentation of your website are powerfully visual and visitors are known to make aesthetic judgments of a website in an instant. It takes about 0.05 seconds for visitors to form a first impression of your website. In that lightning-fast moment, visitors’ perception induces different emotions and attitudes towards the content, advertised services/products and the brand.The important question here is – what makes a website aesthetically appealing? Well, here are some things to keep in mind:

    • Use high-quality graphics and high-resolution photos
    • Invest in your own photography as opposed to using stock photography
    • Replace blocks of text with infographics
    • Choose a color palette that has a perfect balance of contrast and harmony
    • Choose a font type and size that conveys the nunace you want your site to engender
  2. Choose a simple design layout
    When it comes to effective website design, simplicity is key. Simple, sleek designs are known to withstand the test of time. In fact, some of the most effective website design layouts are the simplest. Simple layouts are effective in the sense that they are user friendly. This means that they allow visitors to navigate the website easily and to find the information they want quickly.
  3. Optimize it for search engines
    You can have the most aesthetically-appealing and user-friendly website in the world, but if your target audience can’t find it, then all your efforts will be in vain. Therefore, your website should have basic on-page SEO elements that will make it easy to find. The elements that help with website optimization include Meta titles, Meta descriptions, and relevant keywords and phrases. You should also optimize your images, and remove broken/dead links. More on how to SEO your website here.
  4. Use social proofing strategies
    To fully convince new prospects that you are reliable and can be trusted, you must provide social proof that shows that others have been happy with your products or services. There are various social proofing strategies to adopt. One of them is testimonials. Be sure to use real customers and photos, as well as feed reviews from third party review sites to ensure authenticity. In case there are websites or blogs you’ve been mentioned, be sure to provide links to articles with the mention.
  5. Include calls-to-action buttons
    Call-to-action buttons are a key element on a website. They act as a signboard that tells visitors to take a specified action such as ‘Buy Now’, ‘Sign Up’, ‘Download Now’, ‘Join Us’, etc. You can include several calls-to-action buttons on your website if there are several desired actions for the visitors to take.

Creating an effective website sure sounds like an intricate task. Good thing is that you don’t have to do it all. You can delegate the task to a professional. A professional will not only incorporate the latest design trends and coding standards, but will also match the look and feel of the website with your brand. A professional will also know the steps to take to optimize your website for search engine ranking results.

Want help with your website?  Contact UmeWorks in Torrance at 323 638-9328 or info@umeworks.com to discuss your website needs.

Request a Free Website Evaluation

First things first: How to start selling online

So, you have a great new product. Yours is special. Yours is unique.

It can help many people: (check boxes below)
___ be successful
___ be happy
___ feel beautiful
___ spend more time with their family and friends
___ work more efficiently
___ become a Guardian of the Milky Way Galaxy
___ other: fill in the blank ________________________

But sadly, you have a stack of boxes sitting in your ex-roommate’s bedroom. You’re relying on your BFFs to tell their BFFs about your widget; then drive over and sell them the inventory from the trunk of your car; and then ask them for cash or to Venmo you.

You want an online store, but don’t know how to get started. You’re a product maker, not a website maker.

Here’s how you can get started selling online:

    1. Decide on your budget. It’s best for all to know that upfront, so we’re not pricing an Amazon-look-alike site when you can only afford a simple buy now one-page website.
    2. Who is your target market? Who would most benefit from your product?
    3. Understand how your product benefits your customer. NOT a list of features.
    4. What would those folks in your target market search for online to find a product like yours?
    5. What does success look like to you? Do you want to sell one widget a month? Do you need to sell 1,000 widget a month just to break even?
    6. Take some awesome pictures or how-to or testimonial videos of your product. Depending on your budget and product, you can hire a professional or take your own. There are some inexpensive light boxes available now, or even some DIY YouTube videos on how to build your own. Stuck? Ask us for referrals.

UmeWorks can help you set up your online store.

  1. Set up a free initial consultation call with us.
    Don’t worry you don’t know everything your website needs. Review the How to Get Started items above, and then let’s talk. It’s our job to ask you the questions about your business and product to figure out how we can build an ecommerce website for your needs within your budget including:

    • SEO’ing your website
    • Capturing leads online
  2. We build your ecommerce site.
  3. We work with you to create an online marketing strategy.
  4. You sell!
  5. You empty that spare bedroom.
  6. Time to refill it!

READY? Set up a free initial consultation with UmeWorks now.

Why is it important to keep your website updated?

Bill Gates wrote an essay titled “Content Is King” back in 1996, and more than two decades later, the 3-lettered title is still the most popular maxim in the digital marketing world. To ensure that this famous marketing catchphrase better suits the present moment, it has been modified to emphasize the critical need for fresh content above all else. Today, “Fresh Content Is King”, which means that you need to keep your website updated if you want to stand out from the competition.

Why Fresh Content is Important to a Website’s Search Engine Rankings

All search engines rely on webcrawlers (a.k.a. robots or bots) to identify and index content that’s to be included in search results. The webcrawlers index websites based upon various algorithmic factors, including how frequently a website is updated.

Websites that don’t have updates of any kind are viewed by search engines as “dead” entities that have no life and nothing new to offer. So, such websites are ranked lowly on search engines. Being ranked low is something that you wouldn’t want for your website.

As you keep your website updated with new articles, images and videos, the more frequently webcrawlers will notice each new activity you make and report to their respective search engines. When search engines take note of your regular updates, your website will have the opportunity to attain higher rankings based on the content you provide.

It’s a well-known fact that a site’s search engine ranking has a huge impact on the number of visitors and potential customers it attracts. By earning a high ranking, your site’s prominence is highly likely to improve among visitors and potential customers.

How to Clean Content to Keep your Website Updated

Since search engines like to reward websites that are continually updated by ranking them highly, “cleaning” up your website is certainly a good idea. The process of cleaning up your website may involve:

  • Removing outdated and irrelevant posts and replacing them with fresh, relevant content.
  • Removing service pages for services your company no longer offers and replacing them with new service pages that you company currently offers.
  • Removing old photos that are no longer in use and replacing them with new ones.
  • Removing old bios and profiles of former employees and replacing them with those of new employees.
  • Removing broken links and replacing them with working outbound links.

Cleaning up your website can be an intricate task, but it’s all worth it. When you keep your website updated, you’ll not only breathe new life into it, but you’ll also improve its search engine ranking, attract more potential customers, and ultimately boost your sales.

Want help with your website and Internet presence?  Contact UmeWorks in Torrance at 323 638-9328 or info@umeworks.com to discuss your website needs.

Request a Free Website Evaluation

Could Your Business Benefit from Offering Online Appointment Scheduling?

A growing number of service-oriented businesses, such as hair salons, barbers, personal trainers, massage spas and health spas, are utilizing online appointment scheduling and are changing the way they interact with their customers. Because many of these appointment systems are mobile-friendly, people are able to connect with these businesses wherever they already are, providing the 24/7 convenience today’s consumers demand. Allowing your customer to connect with you at any time of the day will keep them coming back.

Depending on your business’ needs and which system is selected, the many advantages of utilizing online appointment scheduling can include the following:

  1. Saving time spent booking appointments
  2. Needing fewer staff members to manage appointments.
  3. Easier management of staff schedules. Booking is real-time and staff is immediately notified when an appointment has been scheduled for them.
  4. Flexibility to choose when to collect payment: upfront collection at time of booking, or after services have been delivered.
  5. Clients are notified of cancellation policies and any fees incurred.
  6. Automated reminders to clients reduce the number of no-shows, which costs some organizations several thousands of dollars each year. By switching to online scheduling, some see a 50% or greater reduction in no-shows.
  7. Business or financial reports can be generated and provide informative data such as the number of no shows, the number of appointments each staff member completes, comparisons of location-to-location productivity, or the number of appointments that were booked because of a marketing promotion.
  8. Be integrated with back-office software to reduce amount of time spent on bookkeeping.

These benefits would be attractive to most companies, and especially to small businesses with limited staff resources. But the positive returns from using online scheduling do not end there.

Businesses will also notice:

  1. More appointments

    • People spend so much of their time online and appreciate companies who make it convenient to do business with them. There’s no waiting, as often happens with phone scheduling and they can book appointments at any time of the day.
    • Integrating your booking system with social media makes it convenient for people to make bookings when they’re already on sites like Facebook, Twitter and Pinterest.
    • Include Customer Review integration to encourage NEW customers to book the first appointment with you online!
  2. Customer retention

    • Encourage customers to return, sooner. Send seasonal deals, or a birthday greeting with a coupon. Set these up once and let them run automatically.
  3. Increased revenue

    • Online booking makes your business available 24/7, allowing you to receive more bookings than you would via phone. You can also offer items your customers can purchase like gift certificates, promotional items or services, while they are booking their appointment.
  4. Increased efficiency

    • The calendar would also show you where there are gaps between appointments. You can utilize the time with special demonstrations or promotions that can be marketed ahead of time.
    • You can also assign resources (like a room or equipment) to specific services to help you prevent duplicate booking.
  5. Lower overhead

    • Fewer overhead costs because the need for a person(s) to handle reservations is eliminated.

Technological advances have changed consumer expectations and customers have become accustomed to getting what they want sooner than later. They appreciate businesses that provide services quickly, at a time or location that is always convenient; positive experiences with these businesses will encourage customers to return time and time again and they, in turn, will influence others to do the same.

Ready to get started with online appointment scheduling for your business? Fill out our checklist and send to UmeWorks to start discussing your business’ scheduling needs.

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