What Website Owners Should Do to be GDPR Compliant

Reports show that only 21% of US website owners have taken steps to comply with the GDPR regulation. Since non-compliance attracts stiff penalties, if you’re one of the businesses that are yet to comply, you should be working overtime to get in compliance.

Below is an exhaustive checklist of steps you should take to fully comply with the regulation;

  • Determine whether you need to comply

Some of the criteria that may be used by authorities to determine whether you’re within the GDPR scope include: providing content in EU languages, offering transactions in EU currencies, and using EU-based domain names such as .co.uk. If you do this, it’s important to comply.

  • Identify and clarify a lawful basis for collecting personal data

Article 6 of the GDPR states that entities must have a lawful purpose for collecting and processing personal information. Collecting or processing user data without clearly documenting lawful reasons for doing so is in breach of the regulation.

  • Update your data breach policy to reflect the new regulation

The policy should clarify two main points. First, it must state clearly the steps you’ve put in place to protect personal data. Secondly, it should detail the steps to be taken in the event of a breach. Both points must satisfy GDPR standards.

  • Collect only the data you need

To avoid complications, it’s advisable to collect only the data you need to accomplish the task at hand. If you’re collecting personal information for email newsletters, for instance, you’ll probably only need the names and email addresses of the users. Don’t collect what you don’t need.

  • Set the default opt-in selection to “No”

For forms that invite visitors to subscribe to newsletters or other forms of emails, there must be an explicit separate opt-in box. More importantly, the default opt-in setting must be set to “No” to give the user a chance to consciously choose to opt in.

  • Provide for granular opt-in

Still on forms, the age of bundled opt-ins is over. With GDPR, subjects must know exactly what they are opting into. If you will be calling them, give them the chance to opt-into your call service. If you’ll be sending text messages, the same applies. And so forth. Don’t bundle services together.

  • Ensure that all business partners are in compliance

Under the GDPR, both controllers and processors are responsible. To this end, it’s important to ensure that all business partners, including employees and suppliers, are in strict compliance. Employees and contractors must sign an NDA.

  • Provide easy, granular opt-out

A subject is allowed to withdraw consent whenever they wish. Data collectors must make the withdrawal process as simple as the opt-in process. More importantly, you should make it possible for subjects to withdraw from individual services, one at a time.

  • Understand user rights beyond opt-in and opt-out

Beyond opt-in and opt-out, subjects have a right to data portability as well as full erasure. For this reason, inbound marketers must have a separate box that users can tick if they wish to receive further emails.

  • Provide a privacy notice and terms & conditions

Finally, provide a privacy notice on your website and give users the chance to “Agree” to the terms and conditions of the business relationship they’re getting into.

Note: For those using MailChimp and WordPress, the platforms have provided a few solutions to consider. MailChimp, for instance, offers several GDPR tools to get you started. WordPress, meanwhile, has plug-ins that you can use to ensure GDPR compliance. Just keep in mind that those plug-ins aren’t one-click solutions. Even after installing them, you’ll have plenty of work to do.

Balancing Safety and Independence in an Assisted Living Facility

Many residents of assisted living facilities need help with mobility and other physical aspects of their lives, but they retain their mental faculties. However, many assisted living facilities tend to focus more on schedules, efficiency, safety concerns and State compliance instead of ways to promote resident independence. You want to provide the best care possible for your elderly residents, and studies show that balancing safety and independence in an assisted living facility increases the happiness of residents and improves the overall quality of life. But how can you implement programs and strategies that foster independence?

The Path to Autonomy

The ability to make decisions for oneself is a cornerstone of medical ethics and is perhaps even more important for elderly residents. As the body and mind decline, it is all too easy for a resident to feel like they are losing control of their life. That is why it is important to give your residents as many choices as possible in their daily lives. They may not have control over the medications they take, but they can choose what they want for dinner or whether they’d like to play Bingo, for example. Multiple chances to make choices for themselves throughout the day makes it easier for a resident to accept and even enjoy the parts of life they no longer have control over, such as their living arrangement.

The Role of Staff Members

It is likely that your staff are already balancing safety and independence in an assisted living facility without realizing it, but extra training can be beneficial. It’s important for staff to understand that independence starts with respect, so they should be instructed to treat each resident as an equal individual. Additionally, autonomy is centered on choice, so clear, concise and jargon-free information should be given so a resident can have a complete picture of what their choices are. Each resident should be as involved as possible involved in any decision that affects their care.

Open Lines of Communication

There are many key players on a resident’s care team. From the resident and their family members to the CNAs, nurses and doctor, everyone has a duty to help improve the quality of care wherever possible. This is best accomplished through open lines of communication. For example, if your resident tells a family member that they no longer want chicken for dinner, the family member can pass that information on to the dietary staff. The family member feels like an important part of their loved one’s care team, and the resident feels validated because their needs are better met.

Balancing safety and independence in an assisted living facility is relatively easy for residents without any cognitive disabilities, but can take some finesse for others. So long as your staff is fully committed to providing clear information and as many choices as possible, your residents will be cared for safely while retaining as much autonomy as possible.


Attract New Residents to Your Senior Assisted Living Facility – Share How Your Senior Home Embraces Each Individual’s Abilities

Use inbound marketing to reach more potential senior residents and their adult children and let them know your facility’s unique, caring philosophy.

Not sure how to get started? Request a free consultation with UmeWorks on inbound marketing for your Senior Living Facility and receive a copy of Dr. Gawande’s book Being Mortal while supplies last. Include “Being Mortal” in your comments.

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Dr. Gawande proposes that that “quality of life is the desired goal for patients and families. Medicine has triumphed in modern times, but in the inevitable condition of aging and death, the goals of medicine seem too frequently to run counter to the interest of the human spirit. He offers examples of freer, more socially fulfilling models for assisting the infirm and dependent elderly, and demonstrates that an aging person’s life may be rich and dignified.”

Serving Cultural Needs in Senior Living Centers

As the face of America is equally becoming more culturally diverse, senior car facilities are finding it challenging to become not only culturally sensitive but culturally attractive to the growing diverse elder population. The U.S. Census Bureau predicts that within the next three years 25% of adults age 65 and over will be non-Caucasians.


Senior Living Centers must keep up with the changes in demographics, and how do they appeal to a multitude of cultures — all at the same time.


Some senior living facilities have turned to cultural niches with emphasis on certain particular cultures such as Asian Americans or Hispanic Americans. You don’t have to generalize your senior living facility and steal appeal to a diverse population by incorporating as many cultural traditions as possible. Here are some tips on serving cultural needs in senior living centers.

Ethnically Diverse Foods

Asian grandma eating with girl

Serving a wide array of food will be attractive to anyone. Train your kitchen staff on cultural dietary restrictions and be sure to always have an alternative option for those that are unable to eat certain meal options, such as a Kosher alternative. Switching up the menu on a weekly or daily basis to serve different styles of foods is a great way to include many cultural groups but to also help your residents to not become tiresome of the same meal every day. Offering culturally diverse cooking classes in another great choice if you have a facility with active seniors that would like to participate in learning new dishes or want to show others their own traditional meals.

Staff

Hiring care providers and other personnel that can speak multiple languages is a major plus to residents who would like to be able to speak to others in their native tongue. This can be difficult as there is a multitude of different languages or dialects, however just having translators available would be a huge plus as well.

Respecting and celebrating traditions and holidays

Training your staff and personnel on the differences among cultural holidays and traditions is extremely important as you will reduce possibilities of offending anyone or leaving groups out. Staff must also be aware of behavioral and emotional differences in cultures such as avoiding eye contact as a sign of respect to some.

Be sure to celebrate the holidays of your resident’s cultures as well as the traditional American holidays. Residents will appreciate the ability to experience new traditions and to teach others about their own.

Access to diverse cultural entertainment

Provide your residents with access to foreign films, literature, and music so they can feel the comforts of home. If you bring in entertainment to your facility look not dancers, musicians, and speakers, etc who deliver cultural experiences similar to those of your residents. If there are museums or cultural centers close by providing transportation to and from these places will be a huge attraction to residents that crave cultural experiences.

Providing a Sense of Community

The most important thing to keep in mind when serving cultural needs in senior living centers is to keep everyone included and to create a sense of community among diversity. Residents play an important role in making other residents feel welcome so try to always include everyone together to eliminate the potential of cliques forming among different groups. When serving cultural needs in senior living centers always be culturally sensitive to those around you and open-minded to the needs of others.


Attract Residents of Diverse Backgrounds by Highlighting How Your Senior Living Facility Attunes to the Cultural Needs of Various Ethnicities

Use inbound marketing to do this. Need help? UmeWorks can help you create an inbound marketing strategy to those you are targeting, and help you manage your plan. Contact us for a free initial consultation.

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Help Students Find Your English Language School

Learning English as a second language is a challenging endeavor, and finding the right school to help you in a country where virtually no one speaks your language can be even tougher. If you are a provider of English as a Second Language (ESL) classes, you may provide the very best lessons and still be struggling to bring in enough students to fill your rolls. One factor in this difficulty could be that your website may not be in a language that your potential students can understand. A website that supports multiple languages can be one solution to this problem.

Helping Students Find Your English Language School

While many students looking to study English as a Second Language may have some command of the language, virtually none will have mastered it to the extent that they will feel comfortable getting all the information that they need from an English-only website. Your website may boast about your industry-leading graduation rates or reasonable tuition rates, but if the message is not getting to your target demographic it may not lead to substantial results. A student viewing your website for the first time has a lot of questions. What are the tuition rates? Do you have student housing? What is the scope of instruction? Are you confident that you are answering these questions for your prospective students?

Multi-language Support Can Transform Your Website And Your Program

If there is one thing that you can count on, it is that your student body is going to be composed of individuals who are more confident reading, writing, and conversing in their native language. You never get a second chance to make a first impression, and what does an English language site with no information in any other language say to the potential student? For the student who needs additional support, not just a classroom environment where they are expected to sink or swim, you could give a false impression that you are not running a student-centered program. While students may be able to translate your website using Google or other services, the results of electronic translation methods are famously garbled. You have the ability to make sure your message comes through loud and clear to the students you wish to enroll with nothing more than a single click of their mouse.

Consider What You Want Your Students To Know On Day One

Even if your website succeeds in promoting a sufficient amount of enrollment, a multi-language website can have many benefits to your students and your teachers. No educator really wants a blank slate of a student to show up to the first day of class. There can be a significant language barrier with ESL students and as much time as possible should be devoted to the lesson plan. Needing to take time to answer questions and concerns that should have been answered by the website can derail lessons and be a cause of frustration for everyone involved.

How A Multilingual Website Can Make A Big Difference

Consider this case study in providing multilanguage support. The ESL Academy of Orange County had an English-only website for many years, relying instead on bilingual recruiters at college fairs to fill their classes. However, after a website redesign that incorporated the most common first languages of their students – Spanish, Chinese and Korean – they realized that they were getting nearly a third more students signing up for classes directly through the website.

Do you have any questions about how multi-language support can transform your website and increase your class sizes? Contact our web designer at UmeWorks in Torrance for an estimate to translate your webiste, and for more information.

A Multilingual Website Can Increase Business for your Immigration Services Firm

Providers of immigration services and legal aid have always had many challenges to overcome, and it is a difficult occupation under the best of circumstances. Those who practice this area of social services can be a godsend to new arrivals in this country as well as immigrants who have problems with attaining legal status or citizenship after living here for decades. However, one of the biggest challenges for both providers and their clients can be the first step of matching clients to the services they need, and a language barrier can make that even more difficult. In promoting the services that you offer, there are many good reasons to consider designing a multilingual website to reach those who need you the most.

How A Multilingual Website Can Increase Business For Your Immigration Service

In thinking about how building a website with multiple languages can help you to meet your goals, you must first think about what you want to accomplish with your web presence.

Do you want to:

  • Expand your client bookings?
  • Have better-informed clients upon a first visit?
  • Educate potential clients on immigration laws and processes?

All three of these can be accomplished by providing your website in multiple languages, including those that are only applicable to a minority of clients. With over 220 languages spoken by the residents of California, maintaining a bilingual website in English and Spanish is bound to serve the majority of your clients but also will leave a significant amount of clients in the dark about how your services can help them. Although many immigrants and residents seeking immigration services do speak English, those who do not have a strong command of the language have a natural reluctance to work with an agency who may not understand them or be understood.

How Difficult Is It To Create A Multi-language Website?

Retooling your existing website to support multiple languages is easier than you think. Half of the design infrastructure is already in place with your existing design, and most pages will simply require translation and posting of additional pages accessed by adding links to the new pages on your existing homepage. For the benefits that are realized from clearer communications with potential clients, it is a minimal investment of time and money that has the potential to substantially grow your client base.

A Multilingual Website Success Scenario

Imagine this – your immigration services agency, “Torrance Immigration Service Solutions” realizes success by using multiple languages in your website design. Torrance Immigration Service Solutions had already created a website with English and Spanish sections, which accounted for the majority of their clients. However, they realized over the years that there was a growing interest from other clients who were not from Central or South America. They found that inquiries were often not followed through by the client even when information was sent or attempts were made to book an appointment. Once they made the decision to update their website with a more inclusive mix of languages, including Chinese, Japanese, and Tagalog they found that their booking rates were improving for those under-served populations in the Torrance area.

Serve Your Clients’ Needs With A Multilingual Website

The web design experts here at UmeWorks are dedicated to designing the perfect pages to reach your target demographics with a multilingual website. With the help of our translation partners, we can provide your business or agency with the promotional tools you need to get your message out in any language.

Contact UmeWorks today for an estimate to translate your immigration services website, or more other information about how we can help improve your online presence.