Getting Your Business through the Coronavirus Crisis

getting your business through the coronavirus crisis

Working from home, self-quarantine, and canceling events may help mitigate the COVID-19 crisis and protect your employees from the deadly virus. However, social distancing also threatens to devastate businesses. As the coronavirus (COVID-19) global crisis spreads to new epicenters in the U.S. and Europe, businesses are scrambling to mobilize responses. The outbreak continues to create […]

How to Choose a Website Designer

how to choose a web designer

Looking for a website designer to help with your business website? A quick search on Google and recommendations from friends will present many options, leaving you spoiled for choice. With many professionals to choose from, how do you find the right one? Well, the following are some tips on how to choose a website designer […]

What are the Basics for a Website for Manufacturing and Industrial Companies?

website basics for manufacturing and industrial companies

In the twentieth century, production was a roller coaster, with the vast majority of manufacturers and industrial companies coming out on top of their game. It actually didn’t take much to win customers over. Directories, word-of-mouth and direct mailings were enough to do the trick. Fast forward to the 21st Century, a large part of […]

How to be Sure Your Website is Effective

how to know if your website is effective

Your website is perhaps your most powerful marketing tool. Whether your objective is to boost brand awareness or to sell a service or product, effective web design can be the difference between a new lead and a lost prospect. So, if you’re losing visitors within 5 seconds of landing on your site or you’re not […]

First things first: How to start selling online

how to start selling online

So, you have a great new product. Yours is special. Yours is unique. Your product can help many people: (check boxes below for all that apply): be successful be happy feel beautiful make more money spend more time with their family and friends work more efficiently become a Guardian of the Milky Way Galaxy other: […]

Why is it important to keep your website updated?

why it is important to keep your website updated

Bill Gates wrote an essay titled “Content Is King” back in 1996, and more than two decades later, the 3-lettered title is still the most popular maxim in the digital marketing world. To ensure that this famous marketing catchphrase better suits the present moment, it has been modified to emphasize the critical need for fresh […]

Could Your Business Benefit from Offering Online Appointment Scheduling?

could your business benefit from online appointment scheduling

A growing number of service-oriented businesses, such as hair salons, barbers, personal trainers, massage spas and health spas, are utilizing online appointment scheduling and are changing the way they interact with their customers. Because many of these appointment systems are mobile-friendly, people are able to connect with these businesses wherever they already are, providing the […]

The Importance of your Website’s About Page

importance of your website's about page

You spend countless hours learning about the customers you are trying to reach with your website. The odds are pretty good that potential customers are going to make an effort to get to know about you as well before making any buying decisions. This is why the importance of your website about page cannot be […]

How to Like a Facebook Page From Another Page

how to like a Facebook page from another page

As a business owner, do you ever wonder (or want to be reminded) of how you can Like another Facebook Business Page as your page, vs. as an individual? Perhaps you have a partner, a colleague or a member of your business networking group you’d like to help promote. Or perhaps you’d like to ask […]

Why Having a Child Theme is Important for Your WordPress Website

Child themes protect Wordpress websites

You and your website designer have finally selected the WordPress theme (from the thousands that are available) that you feel is the best fit for your website. However, it’s not completely matching your vision and you want to make adjustments to the design. This is where using a child theme comes in. It’s important to […]

How Much Does it Cost to Maintain a Website?

Cost to maintain a website

The Cost of Website Maintenance Congratulations! You’re glad your beautiful website is built. You’re done, right? Well, not quite…. Website owners need to be aware that building their website is only the first part of the process – regular maintenance and updates are as important in keeping your site healthy and effective. There are two […]

Eight Questions for Planning a Great Website

Eight questions for planning a great website

Whether you are hiring a website designer or using a DIY tool, it is worthwhile for you to spend some time thinking about what you want from your website. Here are eight questions to ask yourself before embarking on a new website launch. Knowing the answers to these questions are the right steps to planning […]