Tips to Increase eCommerce Traffic to your Website

Ways to increase ecommerce traffic are boundless, but the most productive are the ones that bring qualified leads. You want visitors who are interested in your business and are likely to become buying customers. Of course, using paid ads is a long-time, tried and true method. This post explains five other ways to increase ecommerce […]

5 Top Mistakes Small Businesses Make in Website Design

5 mistakes website

Web design is ever-changing. New styles enhance the creativity of web designers, improve user experience, and boost ROI for businesses. Regardless of your tools or experience, below are five small business website design flaws to avoid. Overcrowding Pages with Details Internet users come to your site with a particular motive, like searching for information or […]

J. Harkavy Interiors

J Harkavy Interiors website design and build

ABOUT PROJECT For her new interior design firm, the Client wanted a clean site that features photographs of her work, and one that she could update to add a project portfolio as her work evolved. TYPE: Squarespace Website CLIENT: J. Harkavy Interiors, Palos Verdes Estates, CA DATE: September 2020 View Website

Pottery Mfg & Dist. Co.

Pottery Mfg & Dist Co. website design and build

ABOUT PROJECT Long time established pottery manufacturer and distributor’s website was ready for a redesign. Catering to both trade and consumer customers, the firm wanted the site built on an e-commerce platform for future implementation. Online catalog features products filterable by color, size, shape and product line. TYPE: Shopify-platform website with spec tables, advanced product […]

ez-clincher

ez-clincher road bike tire mounting tool

ABOUT PROJECT Longtime avid biker found a need for a tool to provide an easy way to change flat tires on the road, especially when riding solo. Not having not found a tool on the market he liked, Matt Tarnay, who happens to be an engineer, invented ez-clincher. He then decided to make the bike […]

How Inbound Marketing Can Help Your New Business Reach Customers

how inbound marketing can help you sell online

Setting up a business is both exciting and daunting in equal measure. You want your startup to pick up as quickly as possible and attract many customers fast. However, an increasingly competitive and crowded landscape means that the need to get your message out there and promote your new business is as critical as ever. […]

How EAT Can Help Your Website’s Off-Page SEO

How EAT can help your blog get found

Successful search engine optimization (SEO) requires you to use both off-page and on-page SEO efforts. Combining the two techniques produces long-term sustainable results in search engines. This post explores the interrelationship between E-A-T and off-page SEO factors. What is Off-Page SEO? It refers to all the activities you do off of your website to increase […]

Should You Use a Guest Blogger?

should you be a guest blogger

There are numerous reasons for guest blogging on another site, including building yourself up as an industry authority, building visibility for your brand, providing more value for consumers, contributing to the online community, linking back to your blog, and funneling referral traffic back to your website. However, while contributing guest blogs is valuable for you, […]

Hillside Auto Repair

Hillside Auto Repair print design

ABOUT PROJECT Los Angeles South Bay family-owned auto repair shop wanted a custom appreciation card with a referral insert to be sent to their loyal customers. UmeWorks sourced the vendors, created artwork, and coordinated the printing, assembly and mailing for the project fulfillment. TYPE: Print Design for Custom Mailing CLIENT: Hillside Auto Repair, Torrance, CA  DATE: […]

When Building a Website is Like Building a House

when building a website is like building a house

Not wanting to be guilty of speaking “techie jargon” that the client doesn’t understand, I often use analogies to explain website options and services. While none of my analogies are perfect, I hope they make clearer some of the matters related to websites for most people. Tract Home or Custom Home? When selecting a platform […]

What to Consider Before Buying a Low-cost Website Design Package

what to consider before buying low-cost website design package

Let’s face it; your website is arguably a must-have marketing tool. It forms the hub of all your inbound marketing strategy, and it is likely the number one thing that prospects want to see before making a purchase decision. As businesses understand and appreciate the value of inbound marketing and SEO strategy, business websites are […]

When is the Best Time to Publish Posts to Facebook for my Business?

when is the best time to publish Facebook posts

I hear this question a lot. Pundits have suggestions, i.e., Tuesday through Thursdays between 9am – 2pm for B2B; Monday through Wednesday 9am – 5pm for B2C, you may want to try another strategy. I’ve found that most “expert sources” have different recommendations. Also these are subject to change over time as people’s behaviors change. […]